Product Marketer

Zocket has recently launched a new product — Bacon.

About Bacon

Bacon is an AI-powered creative platform that helps brands generate studio-quality images, videos, and UGC content in minutes. Built for speed and scale, Bacon’s AI agents understand your brand voice, create custom audience profiles, and automatically produce high-converting creatives — no design skills required. Trusted by businesses across industries, Bacon enables teams to move from idea to impact faster than ever.

Role Overview: Product Marketer

We’re looking for a Product Marketer to play a pivotal role in how users discover, adopt, and succeed with Bacon. In our product-led growth model, this role is mission-critical. You’ll own the entire user journey — from first touch to activation to expansion — ensuring Bacon markets itself through delightful experiences, clear value communication, and smart in-product engagement.

This is a high-impact opportunity for someone who thrives at the intersection of product, growth, and storytelling, and wants to shape how a category-defining AI product scales.

What You'll Do

• Drive Product-Led Growth:

  Own the strategies that turn signups into active users and active users into advocates. Optimize onboarding flows, activation triggers, and conversion points throughout the funnel.

• Product Education:

  Create compelling content (tutorials, guides, walkthroughs, in-app tips, videos) that helps users unlock value quickly and independently.

• In-Product Messaging:

  Design and execute in-app campaigns, tooltips, and nudges that guide users toward key actions and features.

• Adoption & Retention:

  Identify drop-off points, run experiments, and implement tactics to improve activation rates, feature adoption, and retention.

• Go-to-Market for Features:

  Lead launches for new features and capabilities, crafting positioning, messaging, and rollout strategies that drive immediate usage.

• User Research & Insights:

  Talk to users regularly, analyze product data, and translate findings into marketing and product recommendations.

• Self-Serve Enablement:

  Build resources (help center, FAQs, templates, use cases) that empower users to succeed without needing support.

• Viral & Referral Loops:

  Identify and amplify opportunities for organic growth, word of mouth, and user-generated advocacy.

What We're Looking For

• 2+ years of experience in product marketing, growth marketing, or lifecycle marketing, ideally in a PLG or self-serve SaaS environment
• Deep understanding of product-led growth principles and metrics (activation, retention, expansion, virality)
• Strong writing and communication skills; you can make complex products feel simple and exciting
• Comfortable with data; you use analytics to inform decisions and measure impact
• Experience with in-product messaging tools, onboarding optimization, or experimentation platforms
• A bias toward action; you ship fast, learn quickly, and iterate constantly
• Familiarity with AI tools, creative software, or the creator economy is a plus
• Genuine curiosity about users and what drives their success

Why Bacon?

• Own a function that directly impacts growth in a product-led company
• Join an early-stage team building at the intersection of AI and creativity
• Shape how a new category of product is understood and adopted
• Work with a product that people genuinely love using