Product Marketer

Role Overview: As a Product Marketer based in Kochi, Kerala, you will collaborate with the sales team to develop sales enablement materials. This includes creating sales presentations, product guides, and competitive analysis to support the sales process effectively. You will also delve into Video Marketing, developing compelling storyboards and scripts for video content, transforming product modules into engaging videos, and creating innovative short and long-form video content to captivate the audience. Key Responsibilities: - Conduct market research to identify customer needs, analyze market trends, and assess the competitive landscape. - Develop customer personas and segmentations based on data and insights to shape effective marketing strategies. - Collaborate with strategic partners to create joint marketing initiatives, including co-branded campaigns, events, and collateral. - Manage website content updates, optimize user experience, and ensure accurate product information. - Draft engaging social media posts, contribute to content marketing materials, and collaborate with the creative team on visually appealing content. - Develop user education materials such as product documentation, tutorials, and video guides, gathering feedback to enhance the user experience. Qualifications Required: - Bachelor's degree in Marketing, Business, or related field. - Proven experience in product marketing, video marketing, market research, and website management. - Strong analytical skills to interpret data and insights for strategy development. - Excellent written and verbal communication skills. - Ability to collaborate effectively with cross-functional teams. - Familiarity with social media platforms and content creation tools. - Experience in user education and customer success initiatives is a plus. (Note: No additional details of the company were provided in the job description),