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3.0 - 7.0 years
0 Lacs
kochi, kerala
On-site
As a Product Marketer at our company based in Kochi, Kerala, you will play a crucial role in driving sales enablement, video marketing, market research, partner marketing, website management, social media and content creation, and user education initiatives. You will collaborate closely with the sales team to create sales enablement materials, such as sales presentations, product guides, and competitive analysis, to support the sales process effectively. Your role will involve developing and writing storyboards and scripts for video content, transforming product modules into engaging videos, and creating innovative short and long-form video content to captivate the audience. You will stay updated on the latest video marketing trends and technologies to ensure our content remains fresh and relevant. Conducting market research to identify customer needs, market trends, and competitive landscape will be a key responsibility. You will analyze data and insights to develop customer personas and segmentations, assisting in the development of marketing strategies based on your research findings. Collaboration with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral, will be essential. You will also participate in creating partner enablement materials and track and report on partner marketing activities to assess effectiveness and ROI. Supporting website management efforts by updating content, optimizing user experience, and ensuring accurate product information will be part of your responsibilities. You will work closely with design and development teams to implement website enhancements and monitor website analytics to drive continuous improvement. You will draft engaging social media posts across various platforms, contribute to content marketing materials like blog articles, white papers, and case studies, and collaborate with the creative team to create visually appealing content. Assisting in the development of user education materials, including product documentation, tutorials, and video guides, will be crucial. You will conduct user research to understand user needs and challenges, collaborating with the customer success team to gather feedback and enhance user education materials effectively.,
Posted 2 weeks ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
As a Regional Marketing Associate / Producer with 5-8 years of experience, you will have the opportunity to join Andor Tech India Pvt Ltd and work with a leading global tech company (client name confidential) to drive high-impact marketing initiatives across the APAC region. The role will be based in Gurgaon, Bangalore, or Mumbai with a hybrid work schedule from Tuesday to Thursday. Your responsibilities will include leading the APAC content strategy and production, which involves managing webinars, demand generation, video content, case studies, digital campaigns, and email marketing. You will also be responsible for developing content for product adoption, user education, and customer advocacy. Collaboration with teams across India, Singapore, and Australia will be important, as well as utilizing marketing tools such as CRM, video editing, and AI to report campaign metrics. Additionally, you will support multi-region initiatives across India, Singapore, Australia, and New Zealand. To be successful in this role, you should have 5-8 years of experience in marketing or content production, with a strong portfolio showcasing your content and campaign work. Excellent communication and collaboration skills are essential for effectively working with cross-functional teams. The ability to work in a hybrid setup from Gurgaon, Bangalore, or Mumbai is required. If you are passionate about content marketing and seeking a dynamic opportunity to contribute to high-impact marketing initiatives in the APAC region, we invite you to send your CV and portfolio to anusha.shetty@andortech.com for consideration. #MarketingJobs #ContentMarketing #HiringNow #MarketingCareers #DigitalMarketing #VideoMarketing #EmailMarketing #APACMarketing #HybridJobs #JoinOurTeam #AndorTechIndia,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
kochi, kerala
On-site
As a Product Marketer based in Kochi, Kerala, you will play a crucial role in collaborating with the sales team to develop sales enablement materials. This includes creating sales presentations, product guides, and competitive analysis to support the sales process effectively. Your responsibilities will also involve delving into the realm of Video Marketing. You will be tasked with developing compelling storyboards and scripts for video content, transforming product modules into engaging videos, and creating innovative short and long-form video content to captivate the audience. Your technical expertise will be essential in crafting video narratives that resonate with the target audience. Staying abreast of the latest video marketing trends and technologies will be crucial to ensure that the content remains fresh and relevant. Market Research will be a significant aspect of your role, where you will conduct thorough research to identify customer needs, analyze market trends, and assess the competitive landscape. By analyzing data and insights, you will contribute to the development of customer personas and segmentations, thereby assisting in shaping effective marketing strategies. Collaboration will be key as you work with strategic partners to develop joint marketing initiatives. This will involve creating co-branded campaigns, events, and collateral to enhance brand visibility and drive engagement. Tracking and reporting on partner marketing activities will allow you to evaluate effectiveness and return on investment. Your involvement in Website Management will require you to support efforts to update content, optimize user experience, and ensure accurate product information on the company website. By collaborating with design and development teams, you will implement enhancements to drive continuous improvement. Monitoring website analytics and making data-driven recommendations will be essential to enhance performance. In the realm of Social Media and Content Creation, you will be responsible for drafting engaging social media posts, contributing to content marketing materials such as blog articles, white papers, and case studies, and collaborating with the creative team to create visually appealing content that resonates with the audience. User Education will also be a core aspect of your role, involving the development of user education materials such as product documentation, tutorials, and video guides. By conducting user research and collaborating with the customer success team, you will gather feedback to improve user education materials and enhance the overall user experience.,
Posted 1 month ago
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