Product Marketer

As a Product Marketer, your role will involve being the voice of the company's products in the market. You will be responsible for crafting marketing and positioning strategies, driving product launches, and enabling the sales teams to effectively engage customers. The ideal candidate for this position should have a strong background in B2B SaaS marketing, with hands-on experience in cybersecurity products and CRM tools. **Key Responsibilities:** - Develop go-to-market (GTM) strategies for new product launches, including launch plans, positioning, and messaging. - Collaborate with product management to understand customer needs and translate them into compelling narratives. - Create marketing collateral such as case studies, white papers, battle cards, website content, and blogs. - Conduct market research and competitive analysis to identify opportunities and refine positioning. - Manage and optimize campaigns using tools like HubSpot and Zoho. - Work with the sales team to develop sales enablement tools, including training decks, product sheets, and objection-handling guides. - Monitor performance metrics and measure the success of campaigns using data analytics tools. - Coordinate webinars, product demos, and customer engagement events. **Qualifications Required:** - Inbound and content marketing expertise - Proficiency in Marketing Automation tools like HubSpot and Zoho - Strong knowledge of cybersecurity concepts and tools - Content strategy and digital marketing experience - Excellent writing, communication, and storytelling skills - Experience collaborating with cross-functional teams including sales, product, and engineering The company is looking for a candidate with a Bachelor's degree in marketing, Business, Communications, or a related field, along with at least 8 years of experience in product marketing, preferably in a B2B SaaS or cybersecurity context. The ideal candidate should have proven experience in managing GTM plans, launches, and customer engagement strategies. In addition to the above, you will get the opportunity to work on cutting-edge products in a fast-paced environment, with high ownership, visibility, and impact. The company offers a flexible work model and a collaborative culture, providing you with the opportunity to shape the brand and product direction from the ground up.,