Performance Specialist

Job Description

Performance Marketing Specialist Location: Bhopal Reports to: Marketing Head Company: Amiy Naturals – pioneers of Bio-Neuromodulation™ oral drops for pain, acne, anxiety, gut balance & women’s beauty & wellness Why This Role Exists Amiy’s D2C engine is compounding at triple-digit pace. To keep up, we need a hands-on growth hacker who lives and breathes paid media, funnels and LTV math—someone who can turn creative concepts into profitable, scalable campaigns across Meta, Google, Snapchat, 3rd party vendors, affiliates and emerging platforms. Outcomes You’ll Own (First 12 Months) Scale paid revenue 3× while holding blended ROAS at ≥ 4.0. Cut CAC by 20 % through relentless creative and audience testing. Build & automate a full-funnel reporting dashboard (GA-4 + Looker Studio or similar) that marketing and leadership rely on daily. Launch two new channels (e.g., Snapchat, Pinterest, influencer whitelisting, programmatic audio) and drive them to breakeven within 90 days. Core Responsibilities Campaign Strategy & Execution Plan, launch and optimise paid campaigns across Meta, Google, YouTube, Amazon Ads and affiliate networks. Own daily bid / budget management, ensuring efficient spend pacing and KPI attainment. Creative Testing & CRO Brief the content studio on hooks, formats and landing-page angles; rapidly A/B test headlines, thumbnails, UGC styles and offers. Partner with our web dev to iterate landing pages, using heat-maps and GA events to improve conversion rates. Data & Analytics Build and maintain multi-touch attribution in GA-4 and our CDP; provide weekly insights on channel performance, LTV cohorts and payback windows. Translate insights into clear, actionable growth hypotheses for the wider team. Lifecycle & Retention Support Align acquisition messaging with email/SMS flows, push notifications and remarketing to maximise repeat purchase velocity. Budget & Vendor Management Forecast spend vs. revenue outcomes; negotiate platform reps and tool subscriptions for best-in-class support and savings. Must-Have Experience & Skills 4–5 years running high-budget (Rs1cr+/month) campaigns for a D2C, e-commerce or health/beauty brand. Demonstrated mastery of Meta Business Suite, Google Ads, GA-4, and at least one automation/analysis tool (e.g., Supermetrics, Funnel.io, Excel/Sheets with advanced formulas). Solid grasp of LTV/CAC economics, attribution models and funnel analytics. Proven track record of scaling winners and killing under-performers quickly through test-and-learn frameworks. Comfort with basic HTML/WordPress or landing-page builders (Webflow, Unbounce) to self-implement quick fixes. Nice-to-Have Experience in beauty or regulated wellness categories.. Working knowledge of SQL or Python for deeper data exploration. Google Ads or Meta Blueprint certification. Personal DNA Data-driven operator —decisions start with numbers, not gut feel. Relentless experimenter —“launch, learn, iterate” is your default loop. Cross-functional collaborator —equally at home riffing with creatives and debating attribution with analysts. Ownership mindset —treats every rupee spent as personal capital. Mission-aligned —believes in solving root-cause health issues, not pushing palliative quick fixes. What We Offer Competitive salary + performance bonus + ESOP potential. Learning budget for courses, certifications and conferences. How to Apply Email amiyarmy @mayinbrands.com with: Your résumé (PDF). A brief note (≤ 300 words) on the most profitable experiment you’ve ever run—what you tested, how you measured success and the final impact. A screenshot or anonymised slide showing a KPI you’re proud of (ROAS lift, CAC drop, CRO win—your call). Show more Show less