Performance Specialist

At Kyzo, we're reimagining how construction materials are sourced and managed. We're building a tech-native construction marketplace from the ground up powered by our own Order Management System (OMS), website, and mobile app to make sourcing construction materials fast, transparent, and just a click away.

Kyzo is your one-stop digital platform for all construction material needs simplifying procurement for contractors, builders, and enterprises across India.

Position Overview

We're looking for a Performance Marketing Manager with deep expertise in Google Ads to take ownership of our paid acquisition strategy. This role is tailor-made for someone who thrives on data, experimentation, and ROI-driven marketing someone who can translate budgets into measurable growth and optimize every click for performance.

Key Responsibilities

1. Google Ads & Paid Media Execution

? Plan, execute, and manage high-performing campaigns across Google Search, Display, YouTube, and

Performance Max.

? Develop keyword strategies and ad structures that maximize reach and conversion efficiency.

? Continuously optimize campaigns for CPC, CTR, ROAS, and lead quality.

? Conduct A/B testing on ad copy, creatives, and landing pages.

? Implement precise conversion tracking and analytics through Google Tag Manager and GA4.

2. Budget Planning & Optimization

? Own the end-to-end media budget planning, allocation, pacing, and ROI optimization.

? Forecast performance outcomes and provide data-backed recommendations to leadership.

? Identify high-performing channels and reallocate spend for maximum impact.

? Ensure efficient cost per lead (CPL) and continuous improvement in return on ad spend (ROAS)

3. Strategy, Insights & Reporting

? Build and execute data-driven performance marketing strategies aligned with business goals.

? Analyze campaign metrics and customer journeys to identify growth opportunities.

? Collaborate with the design and tech teams to improve landing page performance and ad relevance.

? Prepare weekly and monthly reports with clear insights, learnings, and next steps.

Required Expertise

? 2-6 years of hands-on experience in Google Ads campaign management (mandatory)

? Strong understanding of digital marketing funnels and performance metrics

? Experience with Meta Ads, Google Analytics, and Tag Manager

? Proficiency in Excel or Google Sheets for reporting and analysis

? Strong communication and collaboration skills

? Experience in lead generation and B2B campaign structures (bonus if in construction, manufacturing, or

industrial sectors).

Good to Have

? Experience with Meta Ads, LinkedIn Ads, or programmatic platforms.

? Exposure to CRM tools (HubSpot, Zoho, LeadSquared) and marketing automation workflows.

? Familiarity with SEO fundamentals and remarketing campaigns.

Why Join Kyzo

? Be part of a team transforming how India builds.

? Full ownership of performance marketing in a fast-scaling tech startup.

? A culture of autonomy, innovation, and first-principles thinking.

? Be part of a team transforming how India builds.

? Full ownership of performance marketing in a fast-scaling tech startup.