Performance Specialist

As a fast-growing D2C brand focused on creating exceptional digital experiences and driving scalable growth through performance-driven marketing, we are looking for a Performance Marketing Specialist to join our team. **Key Responsibilities:** - Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels. - Drive performance marketing KPIs such as ROAS, CPA, CAC, LTV, and revenue growth. - Manage campaign budgets, daily spend, and performance reports. - Build and execute A/B tests for creatives, audiences, and landing pages. - Collaborate with the creative and content teams to develop high-converting ad creatives. - Analyze campaign data and turn insights into actionable growth strategies. - Stay ahead of performance trends, algorithm changes, and new ad formats. **Requirements:** - 3+ years of hands-on experience managing paid media campaigns for a D2C or eCommerce brand. - Proven track record of scaling campaigns profitably. - Deep understanding of Meta Ads Manager, Google Ads, and Analytics. - Experience with Shopify, Google Tag Manager, Pixel, Conversion API, and attribution tools (e.g., Triple Whale, Hyros). - Strong analytical and data interpretation skills. - Excellent communication and creative collaboration abilities. **Bonus Skills (Good to Have):** - Experience with influencer or affiliate marketing. - Basic knowledge of SEO, email automation, or retention campaigns (Klaviyo, Mailchimp). - Comfort with tools like Canva, Notion, or Figma for ad planning and reporting. This is a great opportunity to work directly on scaling a D2C brand while enjoying a competitive salary, performance-based incentives, a creative and growth-driven work culture, and the freedom to experiment and implement your ideas.,