Performance Specialist

We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels.

Key Responsibilities

Performance Strategy & Management

• Develop, execute, and optimize performance marketing strategies across multiple digital channels.
• Monitor and analyze campaign performance, providing actionable insights to improve ROI.
• Implement best practices for performance tracking, measurement, and reporting.

Digital Campaign Management

• Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.
• Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.
• Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation

• Design and implement demand generation strategies to attract and convert high-quality leads.
• Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.
• Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise

• Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.
• Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis

• Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.
• Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications

Experience

• Minimum of 4 years of experience in digital marketing with a focus on performance management.
• Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms.

Technical Skills

• Proficiency in using DSPs, DMPs, and other ad tech tools.
• Strong analytical skills with experience in data analysis and performance tracking.
• Familiarity with SEO, SEM, and web crawling techniques.
• Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms.

Soft Skills

• Excellent communication and presentation skills.
• Strong project management abilities and attention to detail.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Creative thinking and problem-solving skills.

Preferred Qualifications

• Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.
• Experience in a digital marketing agency setting.
• Familiarity with programmatic advertising and real-time bidding (RTB).

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Career growth and development opportunities.
• A dynamic and collaborative work environment.