Performance Specialist

Key Requirement for the Position

• Experience: 2+ years in managing paid search campaigns on Google Ads and/or Microsoft Ads.
• Certifications: Google Ads Certification required; Microsoft Ads Accreditation preferred.
• Technical Skills:
• Proficiency in Google Ads, Microsoft Ads, Google Tag Manager, and Google Analytics.
• Strong understanding of keyword match types, bidding strategies, remarketing, and shopping campaigns.
• Knowledge of tracking and attribution models.
• Analytical Skills: Strong ability to analyze performance data and translate it into optimization actions.
• Communication: Excellent written and verbal communication skills for reporting and client interaction.
• Detail-Oriented: High attention to accuracy in campaign execution and reporting.

• Campaign Setup & Management
• Plan, create, and manage PPC campaigns on Google Ads and Microsoft Ads across Search, Display, and Shopping.
• Conduct keyword research, competitor analysis, and ad copywriting to ensure effective targeting and engagement.
• Configure ad extensions, bidding strategies, and budgets to align with campaign objectives.
• Optimization & Performance Tracking
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and make data-driven optimizations.
• Manage negative keyword lists, audience targeting, and bid adjustments for improved efficiency.
• Perform A/B testing on ad creatives, landing pages, and bidding strategies.
• Ensure accurate conversion tracking through Google Tag Manager, UET (Microsoft Universal Event Tracking), and Analytics tools.
• Analytics & Reporting
• Generate and analyze performance reports from Google Ads, Microsoft Ads, and Google Analytics.
• Provide insights and actionable recommendations to improve campaign outcomes.
• Forecast performance and prepare budgets for upcoming campaigns.
• Collaboration & Innovation
• Partner with cross-functional teams (SEO, creative, and analytics) to align paid search campaigns with overall marketing goals.
• Stay updated on Google Ads and Microsoft Ads product updates, trends, and algorithm changes.
• Recommend new strategies, audience segments, and automation opportunities.