Performance Specialist

Key Responsibilities:

Campaign Strategy & Execution

• Plan, execute, and manage end-to-end paid marketing campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn.

• Drive

  lead generation, app installs, or product sign-ups

  for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
• Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.

Optimization & Analytics

• Monitor campaign performance daily and optimize for

  CTR, CPC, CPL, and ROI

  .
• Conduct

  A/B testing

  on creatives, audiences, and landing pages to improve conversion rates.
• Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys.
• Prepare and present performance dashboards and insights to business teams.

Audience & Channel Management

• Build and manage remarketing and lookalike audiences.
• Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns.
• Stay updated with BFSI industry trends, ad policies, and compliance guidelines.

Collaboration & Growth Initiatives

• Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel.
• Support in

  media planning and budgeting

  across channels.
• Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency.

Key Skills & Requirements:

• 1–5 years

  of hands-on experience in

  performance marketing

  (preferably BFSI / fintech / financial products).
• Proven experience with

  Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

  .
• Strong understanding of

  lead generation funnels, attribution models, and conversion tracking

  .
• Proficiency in

  Google Analytics, Tag Manager

  , and

  Excel / Data Studio

  dashboards.
• Working knowledge of

  App tracking tools (Appsflyer, Adjust, Branch)

  is a plus.
• Ability to manage

  monthly media budgets

  and deliver ROI targets.
• Analytical mindset with strong problem-solving and communication skills.
• Knowledge of

  RBI/IRDAI/SEBI advertising compliance guidelines

  is an advantage.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Experience with

  fintech, insurance tech, or NBFC

  brands preferred.
• Google Ads or Meta Blueprint certification will be an added advantage.