ANAASH

Job Description: We are seeking a strategic, client-focused, and results-driven Performance Marketing Specialist to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring brand satisfaction through continuous performance optimization and operational excellence. Key Responsibilities: Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms. Translate brand objectives into actionable plans and performance roadmaps. Campaign & Account Management Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking. Maintain accountability for on-time, in-budget delivery of all campaign activities. Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency. Lead weekly and monthly meetings and performance reviews. Share insights and learnings across teams to drive innovation and elevate digital performance maturity. Reporting & Insights Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement. Required Skills & Qualifications: Strong background in Paid Social Media. Proven track record of driving measurable results and successfully managing client accounts. Strong communication and skills with experience presenting to stakeholders. Expertise in tools such as Meta Ads Manager, Analytics, and campaign management platforms. Excellent problem-solving, analytical thinking, and project management abilities.