Performance Marketing Specialist

Mandatory Criteria

• Need candidate having experience in Finance or Crypto Industry Only.
• Candidate having experience in Finance or Crypto in Agencies will work for this role.
• Proven experience managing campaigns on both Meta and Google Ads (Search and Display).
• Minimum 3 years of experience working on Finance and Crypto brands.
• Experience handling a monthly ad budget of at least ₹20 lakhs.
• Strong understanding of the domestic market in the Finance and Crypto space.
• Candidate must have hands-on experience in developing and executing strategies from Scratch.
  

Role Overview

• Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Finance and Crypto clients.
• Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads platforms.
• Highly analytical role requiring expertise in campaign tracking, optimization, and policy compliance specific to the financial/crypto vertical.
• Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.
  

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance/Crypto clients.
• Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI.
• Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag Manager, API conversions, etc.).
• Create and monitor ad funnels for lead generation (Click → Lead → FTD).
• Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.
• Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance.
• Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.
• Manage monthly budgets in the range of ₹20–50 lakh with effective spend allocation and performance tracking.
  

What We’re Looking For

• 3+ years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors.
• Strong understanding of advertising policies and compliance requirements for financial promotions.
• Hands-on expertise in CPC, CPM, CPA, and ROAS optimization.
• In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.
• Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting.
• Excellent communication and presentation skills.
• Certification in Google Ads or Meta Blueprint will be an added advantage.