Company Description Zoic Pharmaceuticals, established in 1990, specializes in the manufacturing and supply of a wide range of Ayurvedic medicines, including Anti-Diabetic Capsules, Kidney Stone Medication, Liver Disease Medicine, and more. Operating as a Sole Proprietorship, the company emphasizes delivering quality-assured healthcare products. Supported by a state-of-the-art Quality Control lab, Zoic Pharmaceuticals ensures rigorous monitoring and standardization of raw materials and finished products through modern testing procedures to validate the safety and efficacy of their products. Role Description This is a full-time, on-site role for an SEO Executive based in Sahibzada Ajit Singh Nagar. The SEO Executive will be responsible for developing and implementing effective search engine optimization strategies to improve the company's online presence. Day-to-day tasks include conducting keyword research, optimizing website content, analyzing performance data, and managing link-building campaigns. The role requires keeping abreast of industry trends to ensure best practices and maximize online visibility. Qualifications Essential SEO skills, including keyword research, on-page optimization, and link building Competence in website analytics tools such as Google Analytics and Google Search Console Understanding of search engine algorithms and ranking factors Experience with content marketing, HTML, and basic web development principles Strong analytical and problem-solving abilities Bachelor’s degree in Marketing, IT, or a related field Familiarity with SEO tools like SEMrush or Ahrefs is advantageous Excellent communication and collaboration skills Prior experience in managing SEO campaigns for health or pharmaceutical sectors is a plus
About the Role We are launching a new Ayurvedic D2C brand under Zoic Pharmaceuticals and are looking for a highly skilled Performance Marketer with proven experience in scaling Ayurvedic/Herbal/Nutraceutical brands through paid advertising. This is a high-impact role where you will directly drive daily sales, revenue, and growth through Meta and Google campaigns. If you understand the Ayurvedic customer psychology, have scaled campaigns profitably, and can build high-performing funnels — we want you. Responsibilities Plan, launch & scale Meta (Facebook/Instagram) ads for sales and lead generation Run Google Search, Display & YouTube ads Build complete top, middle, and bottom funnel campaigns Create high-converting ad sets, creatives, audiences & landing pages Work closely with the design team for performance-focused creatives Optimize campaigns for ROAS, CAC, CPM, CTR & CVR Run A/B tests on creatives, copies, hooks & offers Manage daily budgets and ensure consistent sales flow Analyse performance data and prepare weekly revenue reports Suggest product page improvements based on ads behaviour Stay updated with ad trends, policies, and Ayurvedic market insights Required Skills Minimum 2–5 years of experience in Performance Marketing Mandatory: Experience with Ayurvedic / Herbal / Wellness / Health supplements brands Proven track record of generating profitable ROAS Strong understanding of consumer funnels, targeting, and scaling strategies Ability to write or guide high-converting ad copies Deep understanding of Ayurvedic customer behaviour Strong analytical & data-driven approach Experience managing ₹5L–₹30L+/month ad budgets is a plus What We’re Looking For Someone who has already generated sales for Ayurvedic D2C brands Someone comfortable owning the revenue engine end-to-end Someone who can scale campaigns with confidence A problem-solver who can think fast and execute faster A growth-focused marketer who knows how to optimize every rupee What We Offer Opportunity to build a new D2C Ayurvedic brand from the ground up Creative freedom and full control over performance strategy Supportive leadership with a long-term vision Attractive salary + performance bonuses A fast-moving environment with zero bureaucracy How to Apply Send your CV + Portfolio of past ad results to: 📩 developer.zoic@gmail.com Or apply directly on LinkedIn.