Performance Marketing Senior Associate

• Upto 3 years of experience are only considered
• Need candidates from Good startups, travel tech or ecommerce companies only
• Hands-on experience running Google Ads campaigns (primary focus)
• Experience with Conversion Campaigns
• Experience working with analytics tools such as Google Analytics, Appsflyer, and Mixpanel
• Experience managing a monthly Google Ads budget of more than 10 lakhs
• Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent)
  

What You Will Do

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
  

What We Are Looking For

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹10 Lakh+ per month.
• Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach