Performance Marketing Associate/Lead

About Company

Job Summary

• Job Title: Performance Marketing Associate / Lead
• Company Name: Perfora
• Number of Openings: 2
• CTC: 6–18 LPA
• Location: Gurugram
• Experience: 3–7 years
• Employment Type: Full-time
• Seniority Level: Mid-Senior (Individual Contributor / Team Lead)
  

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets and monitor key KPIs (CAC, ROAS, CTR, CR); report performance regularly.
• Test and refine ad creatives, audiences, placements, and bidding strategies to maximize results.
• Analyze campaign performance using GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate with retention, product, and design teams to optimize the full-funnel experience, including landing pages.
  

• 3–7 years of performance marketing experience, ideally in high-growth D2C, e-commerce, or startup environments.
• Proven experience managing large-scale paid media campaigns across Meta and Google Ads; additional platforms are a plus.
• Strong analytical mindset and knowledge of attribution models, customer acquisition, and conversion funnels.
• Collaborative approach and experience working with design and content teams to build effective creatives.
  

• At least 3 years of core performance marketing experience.
• Experience in e-commerce, preferably in clothing, beauty, health, or food; agency candidates are acceptable if they have managed these categories.
• Proven track record handling large-scale paid media campaigns across Meta and Google Ads.
• Experience managing marketing budgets and tracking KPIs (CAC, ROAS, CTR, CR) with regular performance reporting.
• Experience managing campaign budgets at the scale of crores per month.
• Proficiency with tools such as GA4, Meta Ads Manager, and attribution platforms.
• Available to join immediately or within a 30-day notice period.
• 6 working days per week.