Performance Marketing Specialist

PPC Specialist

Key Responsibilities:

• Plan, create, and optimize campaigns across Google Ads (Search, Display, Video, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.

• Conduct keyword research, audience segmentation, and competitor analysis to improve campaign performance.

• Monitor daily campaign performance and implement data-driven optimizations.

• Develop and execute strategies to achieve lead generation, acquisition, and brand objectives.

• Manage budgets, forecasts, pacing, and monthly spending.

• Create ad copies, CTA variations, and coordinate with the creative team for ad assets.

• Track and measure campaign performance using platforms like Google Analytics, Google Tag Manager, and other tracking tools.

• Prepare weekly and monthly performance reports with insights and optimization recommendations.

• Stay updated with platform trends, new features, and advertising best practices.

• Support the SEO team with keyword insights, data sharing, or basic SEO tasks when required.

Required Skills & Experience:

• 4+ years of experience managing end-to-end paid ad campaigns.

• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.

• Good understanding of conversion tracking, attribution, audience targeting, and remarketing strategies.

• Hands-on experience with Google Analytics, GTM, UTM tracking, and pixel setups.

• Proven ability to deliver strong ROI and meet lead/acquisition targets.

• Excellent analytical, problem-solving, and optimization skills.

• Ability to work independently with ownership and accountability.

• Experience working with financial institutions/BFSI clients is a strong advantage.

• Exposure to other ad platforms like TikTok Ads, X Ads (Twitter), and programmatic DSPs.

• Familiarity with landing page optimization, CRO, and funnel performance.

• Working knowledge of SEO fundamentals (on-page optimization, keyword research, and basic technical SEO).