Performance Marketing Specialist

About Vaiyu

Vaiyu is an emerging ayurvedic D2C brand committed to bringing authentic, natural wellness solutions to modern consumers. We're building something special from the ground up, and we need a performance marketing expert who can drive explosive growth while maintaining healthy unit economics.

Job Summary

We are looking for a highly skilled Performance Marketing Specialist who lives and breathes paid advertising. You should have a proven track record of delivering high ROAS and low CAC in the D2C space. This role is critical to our growth strategy—you'll be responsible for driving sales and scaling our paid traffic across Meta and Google platforms while maintaining profitability.

If you're someone who obsesses over campaign metrics, loves testing new angles, and thrives in a fast-paced startup environment, this is your opportunity to build a brand from scratch.

Key ResponsibilitiesMeta & Google Ads Management

• Plan, execute, and optimize high-performing campaigns across Meta (Facebook/Instagram) and Google Ads
• Monitor and improve key metrics daily: ROAS, CPC, CPA, CPM, CTR
• Conduct rigorous A/B testing on audiences, creatives, hooks, copy, and landing pages
• Build and execute full-funnel marketing strategies (cold audience → warm audience → retargeting)
• Scale campaigns profitably while maintaining healthy CAC and ROAS targets
• Manage ad budgets efficiently and allocate spend based on performance
• Stay updated with platform changes, new features, and industry best practices

Creative Strategy & Collaboration

• Share detailed creative briefs with the design and content team
• Identify winning angles, hooks, and messaging that resonate with target audiences
• Analyze competitor ads and market trends regularly to stay ahead
• Test various creative formats: UGC-style videos, reels, carousels, product demos, and static ads
• Work closely with the creative team to iterate and improve ad performance
• Provide data-driven feedback on what's working and what's not

Tracking, Analytics & Reporting

• Set up and maintain Meta Pixel, Facebook Events, Conversions API (CAPI), and Google Analytics 4 (GA4)
• Ensure accurate conversion tracking across all touchpoints
• Create and send weekly performance reports with actionable insights
• Use data to identify opportunities for optimization and growth
• Track customer journey and attribution to understand what's driving conversions
• Maintain dashboards for real-time campaign monitoring

Growth & Optimization

• Continuously test new audiences, placements, and bidding strategies
• Identify scaling opportunities and execute rapidly
• Optimize landing pages and user flows in collaboration with the web team
• Implement retention and lifecycle marketing strategies
• Monitor competitor activity and industry benchmarks

Required QualificationsExperience & Expertise

• 1.5 – 3 years of hands-on experience in performance marketing with a strong focus on Meta Ads
• D2C/E-commerce experience is mandatory – you must have scaled brands online
• Proven track record of delivering high ROAS and maintaining low CAC
• Experience managing monthly ad spends of ₹5L+ preferred
• Successfully scaled campaigns from testing phase to profitability
• Experience in the ayurvedic, health, wellness, or beauty niche is a major plus

Technical Skills

• Expert-level proficiency in Meta Ads Manager and Google Ads
• Strong understanding of Facebook Pixel, Conversions API (CAPI), and event tracking
• Working knowledge of Google Analytics 4 (GA4) and conversion tracking
• Basic understanding of Shopify and e-commerce platforms preferred
• Familiarity with tools like Google Tag Manager, Hotjar, or similar is a plus
• Comfortable working with Excel/Google Sheets for data analysis

Personal Attributes

• Highly analytical mindset – you love digging into data and finding insights
• Strong attention to detail and obsessed with metrics
• Ability to work cross-functionally with creative, content, and tech teams
• Self-motivated and able to work independently with minimal supervision
• Fast learner who adapts quickly to new tools and platform updates
• Creative problem-solver with a test-and-learn mentality
• Excellent communication skills for reporting and collaboration

What We're Looking For

• Someone who thinks like a growth hacker and acts like a scientist
• A performance marketer who understands creative is 70% of the battle
• Data-driven decision maker who can back up strategies with numbers
• Team player who can also own projects end-to-end
• Passionate about building brands and driving real business impact
• Excited about the ayurvedic/wellness space and D2C revolution

What You GetProfessional Growth

• Fast career growth in a high-growth startup environment
• Work directly with brand leadership and founders
• Creative freedom + ownership over marketing strategy
• Opportunity to build a brand from scratch and see real impact
• Exposure to all aspects of D2C business and brand building

Compensation & Benefits

• Competitive salary package
• Performance-based earnings tied to ROAS and growth targets
• Flexible work environment
• Learning and development budget
• Be part of the core team shaping the future of the brand

How to Apply

Send us:

• Your resume highlighting D2C experience
• Case study or portfolio showing campaigns you've run (include metrics: ROAS, CAC, scale achieved)
• Brief cover letter explaining:
• Your best campaign result
• Why you're interested in the ayurvedic/wellness space
• What excites you about Vaiyu

Email: developer.zoic@gmail.com
Subject Line: Performance Marketing Specialist - Vaiyu

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person