Performance Marketing Specialist

Coderenowned

3 - 5 years

5 - 9 Lacs

bengaluru

Posted:10 hours ago| Platform:

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Skills Required

ppc a/b testing budget management campaign management performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a highly skilled and results-driven Performance Marketer to lead and optimize our digital marketing campaigns, with a specific focus on real estate performance marketing. The ideal candidate will have a proven track record in managing campaigns across multiple platforms and delivering high ROAS.

Key Responsibilities:

Campaign Creation & Management:
Design, set up, and manage campaigns on platforms such as Google Search, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
Landing Page Optimization:
Enhance landing page performance to maximize conversions.
Data-Driven Retargeting:
Develop and implement data-driven retargeting strategies to re-engage potential customers effectively.
Creative & Ad Account Auditing:
Audit ad creatives, landing pages, ad copies, and account settings to fine-tune campaigns for peak performance and increased ROAS.
Performance Reporting:
Generate detailed reports with actionable insights and performance metrics to track campaign success.

Requirements:

A/B Testing:
Conduct A/B testing for ad creatives, landing pages, and ad copies to identify high-performing variations and continually improve campaign outcomes.
Competitor Analysis:
Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
Competitor Analysis:
Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
Budget Management:
Allocate and manage campaign budgets effectively to maximize ROI while adhering to spending constraints.
Lead Funnel Optimization:
Work closely with the sales and CRM teams to ensure high-quality lead generation and conversion optimization across the funnel.
KPI Monitoring:
Track and manage KPIs such as CTR, CPA, CPL, and overall campaign performance to ensure target achievement.
Real Estate Expertise:
In-depth understanding of real estate marketing dynamics, including buyer personas, property marketing, and lead nurturing.
Problem-Solving Skills:
Strong analytical and problem-solving skills to tackle campaign challenges and deliver innovative solutions.

Technical Skills:

Proficient in Google Ads, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
Strong knowledge of landing page optimization techniques.
Hands-on experience in setting up retargeting campaigns using data-driven approaches.
Ability to audit and optimize ad accounts, creatives, and ad copies for superior results.
Expertise in creating and interpreting detailed campaign performance reports.

Certifications (Preferred):

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