Performance Marketing Specialist

Job Title:

Location:

Experience Required:

Department:

Employment Type:

We are a results-driven digital marketing agency that partners with high-growth brands across industries including FMCG, real estate, luxury, hospitality, and technology. Our performance marketing team doesn’t just run ads—we engineer growth funnels that drive qualified leads, conversions, and long-term customer value.

If you're someone who thrives on analytics, thrives in fast-paced environments, and can scale campaigns with laser-sharp precision, we’d love to meet you.

As a Performance Marketing Specialist, you will be responsible for strategizing, executing, and optimizing paid campaigns across Google, Meta, LinkedIn, and other relevant platforms. This role demands strong analytical thinking, hands-on experience with campaign setup, and the ability to convert insights into action that delivers real business impact.

Strategy and Funnel Building

• Develop and implement full-funnel performance marketing strategies for diverse client objectives including lead generation, D2C sales, brand awareness, and app installs
• Build media plans aligned with KPIs such as ROAS, CPA, CAC, and LTV
• Identify and segment target audiences with precision to ensure relevance and cost-efficiency

Campaign Execution

• Launch, monitor, and manage ad campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook and Instagram), LinkedIn Ads, and YouTube
• Write and review compelling ad copy and coordinate with creative teams for high-impact creatives
• Implement best practices for account structure, ad group segmentation, bidding strategies, and budget allocation

Optimization and Scaling

• Perform A/B and multivariate testing for creatives, copy, landing pages, and audiences
• Use GA4, Tag Manager, and platform dashboards to monitor, analyze, and report campaign performance
• Optimize campaigns in real-time to improve CTR, reduce CPA, and scale ROAS
• Build retargeting strategies and dynamic audience flows to re-engage high-intent users

Analytics and Reporting

• Set up accurate conversion tracking using Pixels, GA4, and third-party attribution tools
• Deliver weekly/monthly reports with insights and actionable recommendations
• Analyze user behavior and ad engagement data to inform performance tweaks and creative direction

Cross-Functional Collaboration

• Coordinate with content, creative, SEO, and web development teams to ensure holistic campaign success
• Participate in client calls to explain performance metrics and propose improvement strategies

• 2–5 years of hands-on experience in paid media marketing, preferably in an agency environment
• Expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads
• Proficiency in Google Analytics 4 (GA4), Tag Manager, UTM tagging, and attribution models
• In-depth understanding of conversion funnels, audience segmentation, remarketing, and lead nurturing
• Strong data interpretation and reporting skills
• Excellent communication, time management, and project coordination skills

• Google Ads and Meta Blueprint certifications
• Experience with eCommerce platforms (Shopify, WooCommerce, Magento)
• Familiarity with tools such as SEMrush, SimilarWeb, Hotjar, or CRM systems like Zoho or HubSpot
• Understanding of programmatic advertising or Amazon Ads is a plus

• Competitive salary with performance-linked incentives
• Exposure to high-growth brands and large-scale ad budgets
• A collaborative environment that values experimentation, learning, and data-backed decisions
• Access to premium tools and platforms to fuel your execution
• Real ownership of campaign success and strategic planning

hrsupport@theelevatedigi.com

Performance Marketing Specialist – [Your Name]