Performance Marketing Specialist

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Job Summary

Performance Marketing Specialist

Roles & Responsibilities

1. Campaign Strategy & Execution

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Develop audience segmentation and targeting strategies for better campaign efficiency.
• Manage full-funnel campaigns — from awareness to conversion — ensuring strong ROAS.

2. Performance Analysis & Optimization

• Monitor campaign performance and key metrics (CTR, CPC, CPA, ROAS, conversion rate, etc.).
• Conduct A/B testing on creatives, ad copies, and landing pages to maximize results.
• Analyze trends, identify growth opportunities, and implement continuous optimization strategies.

3. Budget & Reporting

• Manage monthly ad budgets efficiently across channels.
• Prepare weekly and monthly performance reports with insights and improvement plans.
• Track competitor performance and industry benchmarks for better positioning.

4. Cross-Functional Collaboration

• Work closely with the design, content, and e-commerce teams to align marketing efforts.
• Collaborate with product and brand teams to ensure campaign relevance and accuracy.
• Share data-driven insights to help guide creative and strategic decisions.

5. Platform Management & Innovation

• Explore emerging ad platforms (YouTube, Amazon Ads, influencer collaborations, etc.).
• Stay updated with algorithm changes, new tools, and ad tech innovations.
• Suggest new growth channels and audience expansion opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Meta Business Suite, and Analytics tools.
• Strong analytical mindset and proficiency in Excel/Google Sheets for data reporting.
• Knowledge of SEO, email automation, and remarketing strategies is a plus.
• Experience working with D2C or e-commerce brands will be an added advantage.