Performance Marketing Specialist

About the role

We are looking for a Performance Marketing specialist who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.

Key responsibilities

• Responsible for managing Google, Facebook & Instagram channels for performance marketing
• Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS
• Innovate, come up with new campaign ideas and share it with other team members
• Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
• Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends
• Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports
• Acquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-date
• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Hard skills we are looking for

• Previous experience of running Google and Facebook ads extensively
• Managed marketing budgets to the tune of 1cr/month or more
• At least 2 years of experience in Performance Marketing
• Have run ads on lookalike audiences, custom audiences, and interest-based audiences

Soft skills we are looking for

• High Ownership (taking complete responsibility for the growth via the respective channels)
• Ability to multi-task, work in a fast-paced start-up environment, and get-things-done
• Creative outlook and an eye for detail
• Super Iterative (being able to do 1000s of experiments)
• Excellent analytical skills
• User Empathy (knows the pulse of the user)

What will you get from Amber

• Fast-paced growth (can skip intermediate levels)
• Total freedom and authority (everything under you, just get the job done!)
• Great Compensation