Performance Marketing Specialist

About the job:

We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels.

Key Responsibilities:

Performance Strategy & Management:

- Develop, execute, and optimize performance marketing strategies across multiple digital channels.

- Monitor and analyze campaign performance, providing actionable insights to improve ROI.

- Implement best practices for performance tracking, measurement, and reporting

Digital Campaign Management:

- Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.

- Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.

- Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation:

- Design and implement demand generation strategies to attract and convert high-quality leads.

- Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.

- Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise:

- Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.

- Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis:

- Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.

- Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications:

Experience:

- Minimum of 4 years of experience in digital marketing with a focus on performance management.

- Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms.

Technical Skills:

- Proficiency in using DSPs, DMPs, and other ad tech tools.

- Strong analytical skills with experience in data analysis and performance tracking.

- Familiarity with SEO, SEM, and web crawling techniques.

- Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms.

Soft Skills:

- Excellent communication and presentation skills.

- Strong project management abilities and attention to detail.

- Ability to work collaboratively in a fast-paced, dynamic environment.

- Creative thinking and problem-solving skills.

Preferred Qualifications:

- Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.

- Experience in a digital marketing agency setting.

- Familiarity with programmatic advertising and real-time bidding (RTB).