Job
Description
About the job: We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels. Key Responsibilities: Performance Strategy & Management: - Develop, execute, and optimize performance marketing strategies across multiple digital channels. - Monitor and analyze campaign performance, providing actionable insights to improve ROI. - Implement best practices for performance tracking, measurement, and reporting Digital Campaign Management: - Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks. - Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more. - Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation. Demand Generation: - Design and implement demand generation strategies to attract and convert high-quality leads. - Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions. - Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts. Platform Expertise: - Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization. - Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats. Reporting & Analysis: - Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement. - Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance. Required Skills & Qualifications: Experience: - Minimum of 4 years of experience in digital marketing with a focus on performance management. - Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms. Technical Skills: - Proficiency in using DSPs, DMPs, and other ad tech tools. - Strong analytical skills with experience in data analysis and performance tracking. - Familiarity with SEO, SEM, and web crawling techniques. - Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms. Soft Skills: - Excellent communication and presentation skills. - Strong project management abilities and attention to detail. - Ability to work collaboratively in a fast-paced, dynamic environment. - Creative thinking and problem-solving skills. Preferred Qualifications: - Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications. - Experience in a digital marketing agency setting. - Familiarity with programmatic advertising and real-time bidding (RTB).
