Performance Marketing Specialist

🚀 Performance Marketing Specialist (2–5 Years Experience)

Location:

Hours:

Compensation:

About the Role

Timan IT Consultancy

You’ll run experiments, diagnose funnel issues (impressions → clicks → leads → bookings → revenue), and implement data-driven solutions to scale performance fast.

Hospitality, Migration & Education Services, Cleaning, Printing, Beauty/Clinic, and Entertainment/Events

What You’ll Do

• Plan & launch

  full-funnel campaigns (TOFU/MOFU/BOFU)

  across Google, Meta, and LinkedIn.
• Drive results like

  table bookings, consult leads, quote requests, ticket sales, and memberships

  .

• Identify and fix funnel leaks

  — targeting, bidding, creatives, landing pages, and forms.
• Conduct

  creative and offer testing

  across ad formats (UGC, carousel, reels, static).

• Analyze performance

  with GA4, GTM, UTMs, and Looker Studio dashboards.
• Collaborate on

  landing page optimization (CRO)

  for higher conversion rates.
• Manage

  budget pacing, forecasting, and reporting

  to meet ROAS/CPL/CAC goals.
• Maintain

  ad compliance and brand safety

  for industries like clinics, migration, and events.

Must-Haves

• 2–5 years of hands-on experience in

  Google Ads and Meta Ads

  (LinkedIn Ads preferred).
• Proven track record in

  service-based industries

  (hospitality, beauty, cleaning, migration, etc.).
• Strong analytical and troubleshooting skills across marketing funnels.
• Expertise in

  GA4, GTM, UTMs, Excel/Sheets, Looker Studio

  .
• Result-oriented mindset with clear communication and reporting skills.

Nice-to-Haves

• CRM knowledge:

  HubSpot or Zoho

  (lead tracking, lifecycle).
• Experience with

  Hotjar/Clarity

  ,

  Webflow/WordPress/Unbounce

  .
• Understanding of

  HTML/CSS

  for landing page tweaks.
• Ability to write

  ad copy in Gujarati or Hindi

  .
• Familiarity with

  WhatsApp Business API

  for lead engagement.

Performance Metrics You’ll Own

• Hospitality:

  bookings, ROAS, cost/booking

• Migration/Education:

  consults, CPQL, SQLs

• Cleaning:

  quote requests, call conversions, CPA

• Printing:

  form fills, reorder rate, AOV

• Beauty:

  appointment CVR, CAC, retention

• Entertainment:

  ticket sales, CPA/ticket, ROAS

Why Join Timan IT Consultancy

multi-industry portfolio

direct business impact

smart, supportive, and fast-moving team

Competitive pay — no bar for the right candidate

How to Apply

CV + 3 case studies

“Performance Marketer — Gandhinagar”

Include:

• Before/after metrics (CPL/CPA/ROAS/bookings)
• A funnel diagnosis and how you fixed it
• Screenshots or dashboards (redacted) supporting your results