Performance Marketing Specialist

1. Banners/Display Ads: Banners or display ads are generated as clickable links in the form of texts, videos, images and graphic designs mostly found in social media newsfeeds which when clicked, take the users to another website where they can find additional information about the product. Banner/display ads are lately losing their effectiveness because of the growing effect of ad blockers or banner blindness.

2. Native Advertisement: Native advertisements are paid advertisements that appear naturally alongside social media newsfeeds. YouTube is one of the most used native advertisement mediums. The recommended videos or “watch next” option lets users view the sponsored ads. There are high chances of Click-Through Rates in native advertisements.

3. Content Marketing: Content marketing is the process of creating and sharing content through social media, blogs, vlogs, Emails, and newsletters with the main aim of attracting a large number of viewers who can convert themselves into potential buyers. Content marketing increases online brand visibility, helps generate more leads, and improves brand loyalty as well as authority.

4. Social Media Marketing: Social media marketing makes use of social networking platforms such as Facebook, Instagram, and Twitter to advertise and promote their products and services online. In today’s generation where people spend more time on social media, marketers utilise it as a powerful tool to market their products. Using social media as a tool is the most cost-effective way of advertising for business.

5. Search Engine Marketing: Search engine marketing is a form of marketing wherein businesses bid on keywords that have the highest probability of generating results when searching for certain products and services. Search engine marketing is also known as Pay-Per-Click Ads. Search engine marketing enables improvement of the website’s visibility on search engines such as Google and Bing.

6. Affiliate Marketing: In affiliate marketing, businesses look for affiliates who create links on their websites, blogs, or social media platforms and whenever the consumer clicks the links and makes a purchase, the transaction is recorded. The affiliates earn a commission on a certain percentage of sales generated.

7. Email Marketing: Email marketing is a form of direct marketing where marketers collect the Email addresses and update them with newsletters, discounts, and offers. In this way, the organisation targets subscribers where they can get more information on the product and company. Organisations try different content, subject lines, click-through rates, and conversion rates to improve their strategy.

8. Influencer Marketing: With the rapidly growing usage of the internet and social media, there have been an increasing number of influencers as well. Such influencers retain a large follower base on their social media platforms. What marketers do is sell their products through these influencers by generating links. The frequency of clicks, views, shares, and sales are measured and compensation is provided accordingly.

9. Search Engine Optimisation: While search engine marketing targets optimising the websites by bidding on keywords, search engine optimisation is an unpaid form of advertisement that concentrates on ranking the website at the top whenever an individual search for the product on the search engines. Here the click-through rate is higher than search engine marketing.

10. Retargeting and Remarketing: Retargeting and remarketing involves targeting past website visitors or existing customers who have or have not made purchasing decision. They release online ads to either convert them to potential buyers or retain past consumers by convincing them to re-purchase their products.

Total Experience:4-6 Years
Salary:30k-45k

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Zirakpur, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person