Performance Marketing Specialist

Job description

Responsibilities of a Performance Marketing Manager Creating and executing a strong performance marketing strategy & execution plan.

Candidate must have 3+ experience in handling Facebook, Google ads, PPC, SEO.

Candidate must possess 3+yrs of experience in managing and scaling performance campaigns on Facebook/Google for e-commerce and healthcare brands

Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Key Requirements.

You have a degree in Marketing, Business Administration or related field. You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

You are a highly goal-oriented individual and have excellent communication skills. You are open minded, curious and a strong problem solver.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Performance marketing: 3 years (Preferred)

Work Location: In person