Position: Customer Relationship/CRM Executive About Miraggio: Miraggio is a rapidly growing and aspirational fashion brand specializing in crafting stylish yet affordable handbags. Our mission is to empower individuals to express their unique style with confidence through our diverse range of accessories. Job Description: Miraggio is seeking a dynamic and experienced CRM professional. This is a full-time on-site role located in Gurugram for a Customer Care Specialist. The specialist will be responsible for managing and maintaining customer relationships. Requirement & Qualification: Minimum 1-4 years of progressive experience in CRM within the fashion or Ecommerce industry. Proven experience in Handling Customers. Handled social media platforms Email, Instagram etc. High attention to detail and a solution-oriented mind-set & Customer centric. Identify problem areas doing root cause analysis, work on improvements and provide feedback and actionable data. Good analytical and problem-solving skills with experience in collecting, organizing, analyzing, and providing information with accuracy. Excellent written and verbal skills Strong analytical skills and ability to analyze sales data. Experience or knowledge in sales and customer relationship management (CRM) Project management skills to create and manage projects. Ability to work collaboratively within a team environment. Experience in the fashion industry is a mandatory. Bachelor's degree in business administration, Marketing, or a related field. Knowledge of Microsoft Dynamic CRM and Strong exposure in working with applications and tools. Benefits: Competitive salary and performance-based bonuses. Opportunity to lead and innovate within a fast-growing fashion brand. Collaborative and dynamic work environment. Opportunities for career growth and development. How to Apply: Interested candidates meeting the above qualifications are invited to submit their resume and a cover letter to [shivani@miraggiolife.com/hirings@miraggiolife.com] with the subject line "Customer Relationship/CRM Executive - [Your Name]." Join Miraggio and drive the brand's success with your expertise and achievements in fashion marketing.,
Company Description Miraggio is a leading lifestyle brand known for its innovative and stylish fashion accessories, with a special focus on premium handbags and gifting solutions. We are passionate about delivering high-quality, trendy products that resonate with our customers’ tastes. At Miraggio, we foster a culture of creativity, collaboration, and excellence, and are expanding our reach into the corporate gifting space to offer bespoke, thoughtful gifting solutions to businesses. If you’re driven by results and eager to be part of a fast-growing brand, this is the perfect opportunity for you. Profile Overview: We are seeking a data-driven Performance Marketing & Growth Specialist/Manager to fuel Miraggio’s D2C growth engine. This role goes beyond paid ads, you will own the customer acquisition funnel end-to-end , covering paid campaigns, SEO, CRO, and growth experiments. Your work will directly impact traffic, conversions, and revenue, making you a key driver of the brand’s success. Key Responsibilities: Performance Marketing (Paid Media): Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and other performance channels. Manage budgets, track KPIs (ROAS, CAC, LTV), and deliver consistent growth. Conduct A/B testing on creatives, targeting, and landing pages. Conversion Rate Optimization (CRO): Analyze user journeys on website/app and identify drop-off points. Run A/B/multivariate experiments to improve checkout rates, cart abandonment, and funnel efficiency. Work with product/design teams to optimize landing pages, CTAs, and user experience. Search Engine Optimization (SEO): Collaborate with content and tech teams to build and execute SEO strategies (on-page, off-page, technical SEO). Track keyword rankings, organic traffic, and conversion performance. Optimize product listings, blogs, and collection pages for search visibility. Analytics & Growth: Track and report on all marketing KPIs using GA4, Mixpanel, or other tools. Build attribution models and optimize budget allocation across channels. Explore and test new growth channels (affiliate, influencer performance campaigns, remarketing). Partner with retention teams on email, SMS, and WhatsApp campaigns to maximize customer LTV. Requirements: Bachelor's degree in marketing, Business, or related field (MBA preferred). 5–10 years of experience in Performance Marketing / Growth Marketing (D2C/ecommerce preferred). Hands-on expertise in Meta Ads, Google Ads, and SEO tools (example; Ahrefs, SEMrush, Screaming Frog). Strong analytical skills; proficiency in GA4, Looker, or similar reporting tools. Experience with CRO tools ( example; Hotjar, Optimizely, VWO, Google Optimize). Comfortable working with cross-functional teams (content, design, product, tech). A mix of creative and analytical mindset, with a drive for experimentation.