Performance Marketing Specialist

Company Description

Miraggio is a leading lifestyle brand known for its innovative and stylish fashion accessories, with a special focus on premium handbags and gifting solutions. We are passionate about delivering high-quality, trendy products that resonate with our customers’ tastes. At Miraggio, we foster a culture of creativity, collaboration, and excellence, and are expanding our reach into the corporate gifting space to offer bespoke, thoughtful gifting solutions to businesses. If you’re driven by results and eager to be part of a fast-growing brand, this is the perfect opportunity for you. 

Profile Overview:

We are seeking a data-driven Performance Marketing & Growth Specialist/Manager

Key Responsibilities:

Performance Marketing (Paid Media):

• Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and other performance channels. 
• Manage budgets, track KPIs (ROAS, CAC, LTV), and deliver consistent growth. 
• Conduct A/B testing on creatives, targeting, and landing pages. 

Conversion Rate Optimization (CRO):

• Analyze user journeys on website/app and identify drop-off points. 
• Run A/B/multivariate experiments to improve checkout rates, cart abandonment, and funnel efficiency. 
• Work with product/design teams to optimize landing pages, CTAs, and user experience. 

Search Engine Optimization (SEO):

• Collaborate with content and tech teams to build and execute SEO strategies (on-page, off-page, technical SEO). 
• Track keyword rankings, organic traffic, and conversion performance. 
• Optimize product listings, blogs, and collection pages for search visibility. 

Analytics & Growth:

• Track and report on all marketing KPIs using GA4, Mixpanel, or other tools. 
• Build attribution models and optimize budget allocation across channels. 
• Explore and test new growth channels (affiliate, influencer performance campaigns, remarketing). 
• Partner with retention teams on email, SMS, and WhatsApp campaigns to maximize customer LTV. 

Requirements:

• Bachelor's degree in marketing, Business, or related field (MBA preferred). 
• 5–10 years of experience in

  Performance Marketing / Growth Marketing

  (D2C/ecommerce preferred). 
• Hands-on expertise in Meta Ads, Google Ads, and SEO tools (example; Ahrefs, SEMrush, Screaming Frog). 
• Strong analytical skills; proficiency in GA4, Looker, or similar reporting tools. 
• Experience with CRO tools (example; Hotjar, Optimizely, VWO, Google Optimize). 
• Comfortable working with cross-functional teams (content, design, product, tech). 
• A mix of creative and analytical mindset, with a drive for experimentation.