Performance Marketing Specialist

Responsibilities

• Plan, execute, and optimise performance marketing campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
• Continuously experiment with ad creatives, audience segments, placements, and bidding strategies to drive efficiency.
• Analyse campaign performance, prepare reports, and make data-driven decisions to maximise ROI and ROAS.
• Collaborate with the creative and website teams to ensure cohesive communication and landing page optimisation.
• Manage full-funnel paid campaigns - covering awareness, retargeting, and conversion.
• Stay updated with the latest platform changes, algorithm updates, and industry trends.
• Knowledge of performance marketing optimisation on Amazon and other e-commerce platforms would be a plus.
  

Requirements

• 3-5 years of hands-on experience managing large-scale Meta and Google ad accounts.
• Proven ability to deliver a consistent ROAS of 3+.
• Strong knowledge of e-commerce and D2C performance metrics (CAC, LTV, CTR, AOV, etc. ).
• Expertise in retargeting strategies, custom audiences, and lookalike modelling.
• Excellent analytical skills with proficiency in Google Analytics, GA4 and Meta Ads Manager.
• Prior experience running successful campaigns in the beauty industry is a strong plus.