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Position : Performance Marketing Manager Location: Mumbai Type: Full-Time Experience: 5+ years About Boomlet Media : Boomlet Media is a leading influencer marketing agency with 7+ years of expertise in creating impactful brand collaborations. We’ve successfully executed 2500+ campaigns for top brands like Google, Marico, Flipkart, and Coke Studio. We are looking for a strategic, execution-driven Marketing & Growth Manager to spearhead and scale our agency’s marketing and business growth function. This leadership role is ideal for a hands-on marketer with expertise in demand generation, marketing automation, and digital campaigns—who can also actively support pre-sales activities to drive revenue growth. About Us: We are a fast-growing influencer marketing agency offering end-to-end services in influencer collaborations, content production, brand reputation, and strategic communications. Key Responsibilities Marketing Strategy & Leadership ● Develop and execute the agency’s integrated marketing roadmap aligned with business goals. ● Lead demand generation campaigns across email, social, search, and paid media to generate qualified leads and enhance brand visibility. ● Define KPIs, optimize marketing funnels, and track performance metrics to ensure revenue-focused outcomes. ● Conduct competitive analysis, market research, and industry trend monitoring to inform strategy. CRM & Lead Nurturing ● Implement and manage CRM platforms (HubSpot or equivalent) to nurture leads and automate customer engagement workflows. ● Manage email marketing, client communication, and basic online reputation management (ORM). ● Track online mentions and engage with prospects via email, WhatsApp, and social platforms. Pre-Sales & Prospect Engagement ● Collaborate with the sales team to share prospect insights and co-create tailored proposals. ● Support business development efforts by crafting impactful sales collateral, case studies, and pitch decks. ● Assist in marketing support for industry events, webinars, and new service launches. Content & Social Media Marketing ● Partner with content and design teams to develop lead magnets, newsletters, sales collateral, and brand assets. ● Support social media campaigns with insight-driven themes and growth hacks to drive inbound interest. ● Contribute to blogs, thought leadership articles, and newsletters to position the agency as a category expert. Team Leadership & Cross-Functional Collaboration ● Build, mentor, and lead a high-performing marketing team. ● Collaborate closely with sales, creative, influencer relations, and video production teams to deliver cohesive marketing initiatives. ✅ Requirements ● 5+ years of experience in marketing & growth, with a strong focus on demand generation and pre-sales. ● Proven hands-on experience with CRM, marketing automation, and lead generation tools (HubSpot, Zoho, LinkedIn Premium, etc.). ● Strong understanding of the influencer marketing, content creation, and digital media landscape. ● Exceptional written and verbal communication skills with a knack for storytelling and personalization. ● Strong analytical mindset with proficiency in Excel, Google Sheets, or similar tools for reports and dashboards. ● Self-motivated, data-driven, and comfortable working in a fast-paced, entrepreneurial environment. ● Ability to collaborate cross-functionally with creative, content, and sales teams. Nice-to-Have ● Experience working in a marketing agency (influencer marketing, creative, or digital preferred). ● Familiarity with online reputation management (ORM) and social listening tools. Why Join Us? ● Work at the intersection of influencer marketing, creative content, and brand storytelling. ● Opportunity to directly impact business growth in a fast-scaling agency. ● Collaborative work environment with a focus on innovation, creativity, and data-driven marketing. Show more Show less
