HardyPaw is a fast-growing pet supply e-commerce brand focused on delivering top-tier products and a seamless shopping experience to our customers. We're seeking a talented Content Writer to join our team and elevate our online presence through engaging, persuasive, and SEO-optimized content. Role Summary As a Content Writer, you will be responsible for creating and managing compelling content across our eCommerce channels—including product pages, blogs, email campaigns, and social media. You should have a keen understanding of digital commerce, consumer behavior, and SEO best practices. Key Responsibilities Write and optimize product descriptions, category pages, landing pages, ads and promotional banners. Plan and create engaging blog content around product use cases, customer stories, and lifestyle trends. Collaborate with the design and marketing teams to ensure brand consistency across all channels. Maintain and update website content using Shopify CMS. Conduct basic keyword research and use SEO principles to improve content visibility and ranking. Requirements 2-4 years of proven experience as a content writer in an eCommerce or digital marketing environment. Strong portfolio showcasing product copy, blogs, landing pages, and other web content. Familiarity with Shopify (basic CMS use and content publishing). Working knowledge of SEO writing principles (keywords, meta tags, headings, etc.). Excellent command of English—grammar, tone, clarity, and storytelling. Ability to adapt writing style to match various product lines and target audiences. Basic understanding of content performance metrics and how to optimize based on insights. Strong time management skills and attention to detail. Nice to Have Experience writing for Shopify-powered brands . Performance analysis of content using tools like Google Analytics . Experience with tools like Canva , or Google Keyword Planner . Location: Mohali Show more Show less
About HardyPaw HardyPaw is on a mission to improve the lives of pets and their owners by offering top-quality wellness and grooming products via our fast-growing e-commerce store. As a digitally native brand, we are laser-focused on growth, retention, and performance — and we’re looking for a data-obsessed Performance Marketer to help scale our paid media efforts across platforms. Role Summary We’re seeking a results-driven Performance Marketing Specialist with 5+ years of experience in e-commerce marketing. In this role, you’ll be responsible for planning, executing, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other performance channels. You’ll bring a strong analytical mindset and a creative eye for building ad funnels that convert – all while staying aligned with HardyPaw’s brand tone and audience. Key Responsibilities Paid Media Strategy & Execution Own and manage end-to-end performance campaigns across: Meta Ads (FB/IG) – Retargeting, Prospecting, Dynamic Catalog Ads Google Ads – Search, Shopping, Display, and Performance Max TikTok Ads, YouTube, and emerging DTC platforms as applicable Develop full-funnel media strategies: cold traffic, retargeting, and post-purchase nurture flows. Data Analysis & Optimization Monitor campaign performance daily with KPIs including ROAS, CPA, CTR, CVR, and LTV. Perform A/B testing on ad creatives, headlines, audiences, and landing pages. Use insights to adjust bidding strategies, budgets, and targeting in real-time. Audience & Funnel Management Build and segment high-performing custom and lookalike audiences. Optimize customer acquisition cost (CAC) by refining funnel stages from ad click to checkout. Collaborate with retention/CRM teams to align acquisition with post-purchase engagement. Creative Direction & Ad Production Brief and collaborate with designers, UGC creators, and copywriters to produce high-converting ad creatives. Use insights to continuously iterate on creative strategy – especially for video and mobile-first formats. Stay ahead of creative trends in pet and wellness advertising. Budgeting & Forecasting Manage monthly and quarterly budgets efficiently. Forecast ad spend, revenue, and performance outcomes across channels. Maximize ROI while testing and scaling new opportunities. Collaboration & Communication Work closely with the SEO, content, and product teams to ensure a cohesive brand message across paid and organic efforts. Report campaign insights and learnings to stakeholders in a clear, actionable format. Qualifications 5+ years of experience in e-commerce performance marketing (DTC/Shopify brands preferred). Proven success managing 5- to 6-figure monthly ad budgets with strong ROAS. Expertise in Meta Ads Manager, Google Ads, and TikTok Ads Manager. Strong analytical skills – ability to work with GA4, attribution tools, and Shopify reports. Familiarity with UGC, DPA (dynamic product ads), and landing page optimization.
HardyPaw is a fast-growing pet supply e-commerce brand focused on delivering top-tier products and a seamless shopping experience to our customers. We are looking for a highly skilled Shopify Liquid Developer with 4-5 years of experience to join our development team. You’ll be responsible for building, customizing, and optimizing our Shopify storefronts and ensuring an exceptional user experience. Responsibilities Build and maintain responsive, high-performance Shopify themes using Liquid, HTML, CSS, and JavaScript Customize existing themes or develop new ones from scratch (including Online Store 2.0 capabilities) Integrate third-party apps and APIs Collaborate with designers and marketers to implement features from Figma or Adobe XD Optimize site speed, UX, SEO, and accessibility Debug and resolve theme issues or integration errors Implement Shopify metafields , app blocks, and dynamic sections Manage theme version control using Git , Shopify CLI , and Theme Kit Requirements 4-5 years of hands-on experience with Shopify Liquid and theme development Proficient in HTML5, CSS3, JavaScript (ES6+), and jQuery Strong understanding of Shopify APIs (Admin, Storefront, GraphQL) Experience with JSON templates , sections , blocks , and metafields Familiar with Shopify CLI , GitHub workflows, and deployment pipelines Knowledge of SEO best practices and performance optimization Comfortable working with cross-functional teams (designers, marketers, product managers) Excellent debugging, troubleshooting, and problem-solving skills Shopify Plus experience Nice to Have Experience with Headless Shopify Custom Shopify app development Experience with multi-language / multi-currency setups Location: Mohali CTC: 5.5 - 7 LPA
As a Senior Bookkeeper at HardyPaw, located in Mohali (On-Site: Night Shift), you will play a crucial role in managing the daily financial operations of our fast-growing pet supplies eCommerce brand. Your responsibility will be to bring structure, accuracy, and insight to our accounting processes, ensuring that high-quality pet products remain accessible to all pet parents. Your key responsibilities will include tracking and categorizing sales, returns, fees, and deposits, maintaining clean and accurate books using QuickBooks, monitoring cash flow, assisting with budgeting and forecasting, supporting month-end and year-end closing processes, preparing internal financial reports, and ensuring financial accuracy across systems. Additionally, you will review entries and reconciliations prepared by associates, delegate routine tasks, and maintain final oversight of all bookkeeping functions. To excel in this role, you should possess 5+ years of bookkeeping or accounting experience, preferably in eCommerce, and demonstrate strong proficiency in QuickBooks Online or Desktop. A solid understanding of GAAP principles, excellent Excel or Google Sheets skills, strong analytical and organizational abilities, and a willingness to work during U.S. business hours are also essential qualifications. Preferred qualifications that would be advantageous but not mandatory for this role include experience with Linnworks or similar order/inventory management platforms, familiarity with COGS, inventory accounting, and U.S. sales tax compliance. If you are passionate about finance, possess a keen eye for detail, and are looking for an opportunity to contribute to the growth of a dynamic eCommerce brand, we encourage you to apply for the Senior Bookkeeper position at HardyPaw.,
HardyPaw is on a mission to improve the lives of pets and their owners by offering top-quality wellness and grooming products via our fast-growing e-commerce store. As a digitally native brand, we are laser-focused on growth, retention, and performance — and we’re looking for a data-obsessed Performance Marketer to help scale our paid media efforts across platforms. Role Summary We’re seeking a results-driven Paid Ads Specialist with 5+ years of experience in e-commerce marketing. In this role, you’ll be responsible for planning, executing, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other performance channels. You’ll bring a strong analytical mindset and a creative eye for building ad funnels that convert – all while staying aligned with HardyPaw’s brand tone and audience. Key Responsibilities Paid Media Strategy & Execution -- Own and manage end-to-end performance campaigns across: Meta Ads (FB/IG) – Retargeting, Prospecting, Dynamic Catalog Ads Google Ads – Search, Shopping, Display, and Performance Max TikTok Ads , YouTube , and emerging DTC platforms as applicable -- Develop full-funnel media strategies: cold traffic, retargeting, and post-purchase nurture flows. Data Analysis & Optimization -- Monitor campaign performance daily with KPIs including ROAS, CPA, CTR, CVR, and LTV. -- Perform A/B testing on ad creatives, headlines, audiences, and landing pages. -- Use insights to adjust bidding strategies, budgets, and targeting in real-time. Audience & Funnel Management -- Build and segment high-performing custom and lookalike audiences. -- Optimize customer acquisition cost (CAC) by refining funnel stages from ad click to checkout. -- Collaborate with retention/CRM teams to align acquisition with post-purchase engagement. Creative Direction & Ad Production -- Brief and collaborate with designers, UGC creators, and copywriters to produce high-converting ad creatives. -- Use insights to continuously iterate on creative strategy – especially for video and mobile-first formats. -- Stay ahead of creative trends in pet and wellness advertising. Budgeting & Forecasting -- Manage monthly and quarterly budgets efficiently. -- Forecast ad spend, revenue, and performance outcomes across channels. -- Maximize ROI while testing and scaling new opportunities. Collaboration & Communication -- Work closely with the SEO, content, and product teams to ensure a cohesive brand message across paid and organic efforts. -- Report campaign insights and learnings to stakeholders in a clear, actionable format. Qualifications -- 5+ years of experience in e-commerce performance marketing (DTC/Shopify brands preferred). -- Proven success managing 5-to-6 figure monthly ad budgets with strong ROAS. -- Expertise in Meta Ads Manager, Google Ads, and TikTok Ads Manager. -- Strong analytical skills – ability to work with GA4, attribution tools, and Shopify reports. -- Familiarity with UGC, DPA (dynamic product ads), and landing page optimization. Location: Mohali (On-site) CTC: 6.6 LPA - 10.2 LPA
About Us At HardyPaw, we understand that your pets aren’t just animals—they’re family. Their health, happiness, and longevity matter to you and they matter to us too. That’s why we are committed to providing veterinarian-approved pet medications, premium wellness products, and expert pet care solutions to ensure your companions get the best possible care. We’re dedicated to providing outstanding support to our customers while ensuring every interaction leaves a positive impression. Our Customer Service team is the front line of our business, helping customers with inquiries, resolving issues, and ensuring they feel valued. Position Summary We are seeking a Customer Service Representative to join our call-center team. The ideal candidate will have excellent communication skills, a customer-first mindset, and the ability to remain calm and professional in a fast-paced environment. Key Responsibilities Answer incoming calls, emails, and chats from customers in a professional and timely manner. Assist customers with inquiries related to products, services, billing, and account management. Troubleshoot and resolve issues while providing clear solutions and guidance. Document all interactions in the customer service system accurately. Escalate complex issues to supervisors or relevant departments when necessary. Meet or exceed established performance metrics, including call handling time, quality scores, and customer satisfaction. Assist management in day-to-day activities, such as data entry, reporting, and product ordering. Qualifications 3+ years of experience in customer service, preferably in a call-center environment. Strong verbal and written communication skills. Ability to multitask, stay organized, and work effectively under pressure. Proficient with computers and basic software (CRM systems experience a plus). Positive attitude, empathy, and a commitment to delivering excellent service. Shift : 6am - 2pm PST/PDT