Head Of Digital Marketing

Company Description

Founded in 2021, HardyPaw is rooted in the belief that our pets deserve the same unconditional care they give us every day. Built on the pillars of nutrition, wellness, and love, HardyPaw provides high-quality solutions aimed at enhancing the longevity and happiness of pets. More than just a store, HardyPaw fosters a community for pet owners, offering trusted guidance and support from puppyhood through a pet’s golden years. With a focus on exceptional service, we are dedicated to helping pet parents make informed decisions about their furry family members.

Role Description

This is a full-time, on-site position based in Mohali, India. The Head of Digital Marketing will lead the strategy, planning, and execution of all digital marketing initiatives with a focus on increasing brand presence and customer engagement. Responsibilities include managing digital campaigns, overseeing analytics, optimizing SEO strategies, creating innovative content marketing plans, and leading a team of marketing professionals. This role will ensure HardyPaw’s mission is reflected across our online platforms, delivering meaningful experiences for our community of pet parents.

Qualifications

• Strong expertise in Digital Marketing strategy, Campaign Management, and Analytics tools
• Proficiency in SEO, SEM, and Social Media Marketing
• Experience in Content Marketing, Content Strategy development, and overseeing creative direction
• Leadership and team management skills, with experience in coaching and developing high-performing teams
• Excellent analytical, problem-solving, and decision-making abilities
• Familiarity with pet care, wellness, or e-commerce industries is a plus
• Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Media, or a related field