Content Writer

Job Description

HardyPaw is a fast-growing pet supply e-commerce brand focused on delivering top-tier products and a seamless shopping experience to our customers. We're seeking a talented Content Writer to join our team and elevate our online presence through engaging, persuasive, and SEO-optimized content. Role Summary As a Content Writer, you will be responsible for creating and managing compelling content across our eCommerce channels—including product pages, blogs, email campaigns, and social media. You should have a keen understanding of digital commerce, consumer behavior, and SEO best practices. Key Responsibilities Write and optimize product descriptions, category pages, landing pages, ads and promotional banners. Plan and create engaging blog content around product use cases, customer stories, and lifestyle trends. Collaborate with the design and marketing teams to ensure brand consistency across all channels. Maintain and update website content using Shopify CMS. Conduct basic keyword research and use SEO principles to improve content visibility and ranking. Requirements 2-4 years of proven experience as a content writer in an eCommerce or digital marketing environment. Strong portfolio showcasing product copy, blogs, landing pages, and other web content. Familiarity with Shopify (basic CMS use and content publishing). Working knowledge of SEO writing principles (keywords, meta tags, headings, etc.). Excellent command of English—grammar, tone, clarity, and storytelling. Ability to adapt writing style to match various product lines and target audiences. Basic understanding of content performance metrics and how to optimize based on insights. Strong time management skills and attention to detail. Nice to Have Experience writing for Shopify-powered brands . Performance analysis of content using tools like Google Analytics . Experience with tools like Canva , or Google Keyword Planner . Location: Mohali Show more Show less