Paid Ads Specialist (PPC)

HardyPaw

Role Summary

We’re seeking a results-driven Paid Ads Specialist with 5+ years of experience in e-commerce marketing. In this role, you’ll be responsible for planning, executing, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other performance channels. You’ll bring a strong analytical mindset and a creative eye for building ad funnels that convert – all while staying aligned with HardyPaw’s brand tone and audience.

Key Responsibilities

Paid Media Strategy & Execution

-- Own and manage end-to-end performance campaigns across:

• Meta Ads (FB/IG)

  – Retargeting, Prospecting, Dynamic Catalog Ads

• Google Ads

  – Search, Shopping, Display, and Performance Max

• TikTok Ads

  ,

  YouTube

  , and emerging DTC platforms as applicable

-- Develop full-funnel media strategies: cold traffic, retargeting, and post-purchase nurture flows.

Data Analysis & Optimization

-- Monitor campaign performance daily with KPIs including ROAS, CPA, CTR, CVR, and LTV.

-- Perform A/B testing on ad creatives, headlines, audiences, and landing pages.

-- Use insights to adjust bidding strategies, budgets, and targeting in real-time.

Audience & Funnel Management

-- Build and segment high-performing custom and lookalike audiences.

-- Optimize customer acquisition cost (CAC) by refining funnel stages from ad click to checkout.

-- Collaborate with retention/CRM teams to align acquisition with post-purchase engagement.

Creative Direction & Ad Production

-- Brief and collaborate with designers, UGC creators, and copywriters to produce high-converting ad creatives.

-- Use insights to continuously iterate on creative strategy – especially for video and mobile-first formats.

-- Stay ahead of creative trends in pet and wellness advertising.

Budgeting & Forecasting

-- Manage monthly and quarterly budgets efficiently.

-- Forecast ad spend, revenue, and performance outcomes across channels.

-- Maximize ROI while testing and scaling new opportunities.

Collaboration & Communication

-- Work closely with the SEO, content, and product teams to ensure a cohesive brand message across paid and organic efforts.

-- Report campaign insights and learnings to stakeholders in a clear, actionable format.

Qualifications

-- 5+ years of experience in e-commerce performance marketing (DTC/Shopify brands preferred).

-- Proven success managing 5-to-6 figure monthly ad budgets with strong ROAS.

-- Expertise in Meta Ads Manager, Google Ads, and TikTok Ads Manager.

-- Strong analytical skills – ability to work with GA4, attribution tools, and Shopify reports.

-- Familiarity with UGC, DPA (dynamic product ads), and landing page optimization.

Location: Mohali (On-site)

CTC: 6.6 LPA - 10.2 LPA