Head Of Digital Marketing

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Location:

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About the Role

Head of Digital Marketing

Key Responsibilities

• Develop and implement the overall digital marketing strategy aligned with business goals.
• Plan and execute

  performance marketing campaigns

  across platforms like

  Meta (Facebook, Instagram)

  ,

  Google Ads

  , and

  LinkedIn Ads

  .
• Drive

  organic reach and engagement

  through SEO, content marketing, and social media optimization.
• Manage and lead the digital marketing team ensuring high performance, collaboration, and creative output.
• Oversee the company's online presence and ensure consistent brand messaging across all digital channels.
• Create and manage

  lead generation campaigns

  using tools like email automation, landing pages, and CRM systems.
• Monitor campaign performance metrics, analyze data, and prepare reports with insights and recommendations.
• Work closely with the sales and operations team to align marketing initiatives with recruitment and client acquisition goals.
• Identify new digital trends, tools, and growth hacks suitable for the staffing and recruitment domain.

Requirements

• 7+ years

  of hands-on experience in digital marketing, preferably in startups.
• Proven success in

  performance marketing

  ,

  SEO/SEM

  , and

  lead generation

  .
• Strong understanding of

  Meta Ads

  ,

  Google Ads

  ,

  LinkedIn Campaigns

  , and

  email marketing tools

  .
• Experience in managing and mentoring a marketing team.
• Analytical mindset with experience using tools like

  Google Analytics

  ,

  Search Console

  ,

  HubSpot

  , or similar.
• Excellent communication, leadership, and project management skills.
• Knowledge of the

  staffing and recruitment industry

  will be a plus.

Good to Have

• Exposure to marketing automation and CRM platforms.
• Creative ideas for inbound marketing and content strategy.
• Hands-on experience in building brand presence from scratch.