Performance Marketing Specialist

You will play a crucial role as a Performance Marketing Specialist at HardyPaw, a company dedicated to enhancing the lives of pets and their owners through high-quality wellness and grooming products on their rapidly expanding e-commerce platform. Your primary objective will be to drive growth, retention, and performance by spearheading the paid media endeavors across various platforms. **Key Responsibilities:** - **Paid Media Strategy & Execution** - Manage end-to-end performance campaigns on Meta Ads (FB/IG), Google Ads, TikTok, and other relevant platforms. - Develop comprehensive media strategies encompassing cold traffic, retargeting, and post-purchase nurture flows. - **Data Analysis & Optimization** - Monitor campaign performance daily using key metrics like ROAS, CPA, CTR, CVR, and LTV. - Conduct A/B testing on ad elements and leverage insights to refine bidding strategies and targeting. - **Audience & Funnel Management** - Create high-performing custom and lookalike audiences. - Optimize customer acquisition cost by enhancing funnel stages from ad click to checkout. - **Creative Direction & Ad Production** - Collaborate with designers, UGC creators, and copywriters to develop compelling ad creatives. - Continuously iterate on creative strategies based on insights, particularly for video and mobile-first formats. - **Budgeting & Forecasting** - Efficiently manage monthly and quarterly budgets. - Forecast ad spend, revenue, and performance outcomes while exploring new scaling opportunities. - **Collaboration & Communication** - Coordinate closely with SEO, content, and product teams to maintain brand consistency. - Deliver campaign insights and findings to stakeholders in a clear and actionable manner. **Qualifications:** - 5+ years of experience in e-commerce performance marketing, with a preference for DTC/Shopify brands. - Demonstrated success in managing monthly ad budgets ranging from 5 to 6 figures with a strong ROAS. - Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager. - Strong analytical abilities, including working with GA4, attribution tools, and Shopify reports. - Familiarity with UGC, DPA, and landing page optimization. *Location: Mohali*,