5 Audience Management Jobs

Strategy Development: Develop and implement strategic marketing plans leveraging WhatsApp Business features to achieve business goals, such as increasing brand awareness, driving sales, and improving customer engagement Content Creation: Craft engaging and persuasive messages, including promotional announcements, product updates, and customer service interactions. Campaign Execution: Plan, create, and execute marketing campaigns on the WhatsApp platform, including automated sequences, personalized messages, and catalog displays Audience Management: Build and manage quality contact lists, segment audiences based on demographics, interests, and behaviors, and ensure targeted communication. Collaboration: Work with other marketing team members to ensure consistency in messaging and branding across all channels. ability to effectively communicate and engage with customers through personalized, relevant, and timely messages.

Job description We have a vacancy with below details, Role : Marketing technology audience analyst Designations: AVP Experience -5-10 Notice Period : Immediate to 90 days Work Mode : WFH(Remote) Shift : 2-11Pm Working Days : 5 days Mandatory Skills : Digital Marketing, Digital, Digital campaign,B2B ,B2C,Digital Platform Tools any 3( CDP, DMP, DV360, Google Analytics, Adobe Analytics, Neustar, LiveRamp, Dynamic Yield, Optimizely, Adobe Audience Manager, Salesforce,), analytic programming languages including Python, SQL, Java, SAS (any 2 tools) Required Skills/Knowledge: Bachelor's Degree with 5+ years of experience with mining and analyzing digital audience performance, or, in lieu of a degree, minimum of 7+ years of experience with mining and analyzing digital audience performance in financial domain 5+ years experience working in enterprise-level data sciences, analytics and/or customer intelligence, including: 3+ years of professional digital marketing experience, working directly within Digital Platforms (ex. CDP, DMP, DV360, Google Analytics, Adobe Analytics, Neustar, LiveRamp, Dynamic Yield, Optimizely, Adobe Audience Manager, Salesforce, etc) Desired Characteristics: Proven experience executing analyses with massive data sets, complex data structures and multi-variate campaign strategies. Expert proficiency with leading-edge data mining techniques with analytic programming languages including Python, SQL, Java, SAS and others Leadership experience working with cross-functional partners (i.e., Media, Client Marketing, IT, Enterprise Operations) to deliver against mutual goals and ensure alignment of priorities and requirements. Working knowledge of analytic platforms and tools such as Hadoop, R, Hive as well as BI tools such as Tableau Operational understanding in areas such as probability and statistics; familiarity with machine learning and artificial intelligence a plus. Experience with compiling and analyzing data from paid media and digital marketing campaigns to report out actionable results Ability to provide wing-to-wing analytic activities data aggregation, analysis preparation, data interpretation and presenting strategic recommendations to client/product teams Expert proficiency with leading-edge data mining techniques and analytic platforms (including but not limited to Python and R) to feed a strong data management foundation Creative thinker with successful history of synthesizing insights to inform business decisions and lead strategic discussions; providing innovative thought leadership and developing actionable outcomes with tangible results Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant Experience in Agile methodologies and processes a plus Experience with consumer financial services organizations, preferably with exposure to credit card marketing or retail marketing, consumer protection, privacy and related laws and policies. . Eligibility Criteria: Bachelor's Degree with 5+ years of experience with mining and analyzing digital audience performance, or, in lieu of a degree, minimum of 7+ years of experience with mining and analyzing digital audience performance in financial domain

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target organizations. Use data, insights and AI to improve the performance of our campaigns to our target audiences 3.Audience Data Enablement & Governance: Ensure target contact lists are consistent, accurate, and compliant across marketing systems. Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns. Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally. Preferred candidate profile 4-6 years of experience in marketing data operations, marketing analytics, or a related role. Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights. Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines. Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Strategy Development: Develop and implement strategic marketing plans leveraging WhatsApp Business features to achieve business goals, such as increasing brand awareness, driving sales, and improving customer engagement Content Creation: Craft engaging and persuasive messages, including promotional announcements, product updates, and customer service interactions. Campaign Execution: Plan, create, and execute marketing campaigns on the WhatsApp platform, including automated sequences, personalized messages, and catalog displays Audience Management: Build and manage quality contact lists, segment audiences based on demographics, interests, and behaviors, and ensure targeted communication. Collaboration: Work with other marketing team members to ensure consistency in messaging and branding across all channels. ability to effectively communicate and engage with customers through personalized, relevant, and timely messages.

Strategy Development: Develop and implement strategic marketing plans leveraging WhatsApp Business features to achieve business goals, such as increasing brand awareness, driving sales, and improving customer engagement Content Creation: Craft engaging and persuasive messages, including promotional announcements, product updates, and customer service interactions. Campaign Execution: Plan, create, and execute marketing campaigns on the WhatsApp platform, including automated sequences, personalized messages, and catalog displays Audience Management: Build and manage quality contact lists, segment audiences based on demographics, interests, and behaviors, and ensure targeted communication. Collaboration: Work with other marketing team members to ensure consistency in messaging and branding across all channels. ability to effectively communicate and engage with customers through personalized, relevant, and timely messages.