Performance marketing Manager

Performance Marketer – Content, Growth & Sales Enablement

Location: India | Hybrid

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Role Overview

Think ABM is hiring a Performance Marketer who will own content-led growth, subscriber acquisition, sales enablement content, and multi-channel distribution.

This role sits at the center of revenue marketing, working closely with sales, leadership, and content creators to ensure marketing directly drives pipeline, conversions, and brand authority.

You will be responsible for what content is created, how it is distributed, who it is created for, and how it performs.

Core Objectives

• Grow high-quality subscribers (newsletter, email, community)

• Enable sales with clear, compelling, deal-ready content

• Build a performance-driven content distribution engine

• Tie marketing output to measurable revenue impact, not vanity metrics

Key Responsibilities

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Performance Marketing & Subscriber Growth

• Own and drive subscriber growth across email, newsletter, and community channels

• Build and optimize content-to-subscriber funnels

• Improve conversion rates across landing pages, CTAs, and lead magnets

• Track subscriber quality, engagement, and lifecycle movement

KPIs: Net new subscribers, subscriber-to-MQL conversion, engagement & retention rates

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Sales Enablement & Revenue Content

• Create sales enablement content aligned to the buyer journey:

• Pitch decks, one-pagers, solution briefs

• Use-case and objection-handling content

• Work closely with the sales team to identify deal-stage needs and content gaps

• Deliver custom content for strategic accounts and ABM-led opportunities

Outcome: Sales closes faster with stronger positioning and proof.

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Case Studies & Customer Proof

• Partner with sales and client success to identify strong customer stories

• Build data-backed case studies highlighting problem, strategy, and measurable outcomes

• Repurpose case studies into sales, website, newsletter, and social assets

• Maintain a structured case study library by industry and use case

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Content Creator & Editorial Management

• Manage content creators (writers, designers, video editors)

• Own the editorial and distribution calendar aligned to growth and sales priorities

• Ensure content is created with distribution, performance, and repurposing in mind

• Maintain consistent messaging across all formats and channels

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Content Distribution & Social Media Strategy

• Own content distribution across LinkedIn, X (Twitter), Instagram, YouTube, and relevant platforms

• Demonstrate strong understanding of content formats and platform-native behavior

Format & Platform Knowledge:

• LinkedIn: Carousels, document posts, POVs, case study snippets

• X (Twitter): Threads, short-form insights, data-backed opinions

• Instagram: Reels, carousels, brand and culture content

• Video Platforms: Long-form videos, shorts, explainers, webinars

• Repurpose long-form content into high-performing short-form assets

• Decide what content needs organic reach vs paid amplification

• Ensure social efforts contribute to subscriber growth and demand generation

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Newsletter & Lifecycle Marketing (HubSpot)

• Own newsletter strategy and execution end-to-end

• Build and optimize HubSpot workflows:

• Welcome journeys

• Nurture sequences

• Re-engagement campaigns

• Segment audiences and personalize communication based on behavior

• Continuously test subject lines, formats, CTAs, and cadence

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Paid Media & Campaign Performance

• Plan and manage paid campaigns across LinkedIn Ads, Google Search, Display, and retargeting

• Optimize for subscriber acquisition, MQLs, and ROI

• Monitor budgets, creatives, targeting, and channel performance

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Reporting, Analytics & Optimization

• Own weekly and monthly performance reporting

• Track channel-wise ROI, funnel performance, and pipeline influence

• Use insights to recommend budget reallocation, channel prioritization, and content investments

Required Skills & Experience

Must-Have

• 6 +years of experience in B2B performance or growth marketing

• Strong hands-on experience with HubSpot suite

• Proven experience in:

• Content distribution and repurposing

• Subscriber and newsletter growth

• Sales enablement content creation

• Experience managing content creators or agencies

• Strong analytical, performance-oriented mindset

Good to Have

• Experience in ABM, B2B SaaS, or consulting-led businesses

• Familiarity with attribution models and funnel analytics

• Strong storytelling and B2B copywriting skills

Why Think ABM

• High-ownership role with direct revenue impact

• Close collaboration with leadership and sales

• Opportunity to build and scale a content-led growth engine

• Clear expectations, metrics, and growth path

Application Note

We value clear thinking, creativity, and ownership.

Candidates are encouraged to get creative with their cover letter—use it to show us:

• How you think about content, growth, and distribution

• Campaigns or experiments you’re proud of

• How you would approach subscriber growth and sales enablement at Think ABM

This is your chance to demonstrate how you think, not just what you’ve done.