Performance marketing Manager

Job Purpose

Ensure achievement of offtake targets and business objectives in E Commerce Accounts

1) Media Planning:

Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on e-comemerce platforms.

2) Campaign Management:

• Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
• Identify Assets basis product category, life cycle & objectives to deliver superior performance

Performance Analysis:

. Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.

4) Media Buying:

Collaborate with Accounts to buy media assets at effective rates

5) Creatives:

Collaborate with cross-functional teams including Brand teams to develop creatives inline with campaign objectives & account guidelines

Internal Interaction

Job Role you need to interact with Internally in the organization to enable success in your day to day work

Channel Business Manager, KAMs, Area Heads, Sales Officers, Brand Managers

External Interactions

Job Role you need to interact with outside the organization to enable success in your day to day work

SKILLS AND KNOWLEDGE

Educational Qualifications

• Graduation
• 10 + 2 with good experience
• MBA would be preferred

Functional Skills

• Influencing skill
• Analytical Skills
• Interpersonal skill
• Customer relationship

Relevant and total years of Experience

• Min 5-6 years
• FMCG or related industries