Performance Marketing Manager

Digital Marketing Manager – Real Estate

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Experience:

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About the Role

Digital Marketing Manager

Key Responsibilities

🔹 Digital Strategy & Campaign Management

• Develop and execute end-to-end performance marketing strategies for real estate projects.
• Plan, launch, monitor, and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, programmatic, and affiliate channels.
• Drive high-quality lead generation, CPL optimization, and lead-to-sale conversion performance.

🔹 Analytics & Optimization

• Track and analyze KPIs such as CPL, CTR, CPM, conversion rates, and ROI.
• Use analytics tools like Google Analytics, HubSpot, and Salesforce to measure and report campaign performance.
• Implement A/B testing, landing page optimization, and remarketing strategies to maximize effectiveness.

🔹 Budget & Vendor Management

• Manage and optimize large digital budgets with accountability for ROI.
• Evaluate, onboard, and manage digital agencies and marketing partners.
• Ensure marketing spends align with project sales objectives and overall business goals.

🔹 Cross-Functional Collaboration

• Partner with sales, design, and product teams to ensure alignment between marketing initiatives and business needs.
• Collaborate on impactful creatives, landing pages, and go-to-market strategies.

🔹 Market Intelligence

• Stay updated on digital marketing trends, tools, and competitor activities in the real estate sector.
• Provide insights and recommendations to improve marketing effectiveness and campaign innovation.

Key Requirements

• 5–8 years of experience in performance marketing, preferably within the real estate industry.
• Strong hands-on expertise in Google Ads, Facebook Business Manager, LinkedIn Ads, SEO/SEM, and marketing automation tools.
• Proven track record of managing large digital budgets and delivering ROI-driven campaigns.
• Strong analytical mindset with data-driven decision-making skills.
• Excellent communication, leadership, and vendor management capabilities.
• Experience with CRM tools (HubSpot, Salesforce, etc.) is an advantage.