Digital Marketing Sr Manager

Key Responsibilities

Digital Strategy & Campaigns

• Plan, launch & optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Programmatic & Affiliate channels.
• Drive high-quality lead generation, CPL optimization, and lead-to-sale conversions.

Analytics & Optimization

• Track key KPIs: CPL, CTR, CPM, conversions & ROI.
• Use tools like

  Google Analytics, HubSpot, Salesforce

  to measure performance.
• Conduct A/B testing, landing page optimization & remarketing strategies.

Budget & Vendor Management

• Manage large digital budgets with ROI accountability.
• Evaluate & collaborate with agencies and tech partners.

Cross-Functional Collaboration

• Align campaigns with sales & business goals.
• Partner with creative, sales, and product teams for impactful go-to-market execution.

Market Intelligence

• Stay ahead of digital marketing trends and competitor strategies in the real estate sector.

Requirements

✅ 5–8 years of experience in performance marketing (real estate preferred)

Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM & Programmatic

✅ Proven success managing large budgets & ROI-driven campaigns

✅ Excellent analytical, communication & vendor management skills

• ✅ Experience with CRM tools (HubSpot, Salesforce) is a plus