Digital Marketing Manager

Key Responsibilities:

 Campaign Management: Execute and manage paid media campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads to meet business objectives and KPIs.

 Campaign Setup & Launch: Create, launch, and maintain campaigns across all paid platforms, ensuring optimal settings and budget allocation.

 Creative Briefs & Ad Copy: Write persuasive ad copies, contribute to creative briefs, and collaborate with design teams to develop high-performing creatives.

 Keyword Research & Competitive Analysis: Conduct in-depth keyword research, perform competitive analysis, and implement SEO insights to enhance campaign performance.

 Creative Audits & Optimization: Review and analyze creatives' performance, ensuring that all ads are aligned with target audiences and brand guidelines.

 Performance Analytics: Analyze campaign performance data using GA4 and other analytics tools, identifying trends, insights, and areas for improvement.

 Ongoing Campaign Optimization: Make continuous adjustments and optimizations to campaigns, ensuring they run smoothly and yield the best possible results.

Expected Experience & Qualifications:

 Experience Level: Minimum of 3-4 years of hands-on experience in paid media management, including paid search, display, and social media advertising.

 Certifications: Relevant certifications like Google Ads, Meta Blueprint, or others are preferred but not mandatory.

 Expertise: Strong understanding of paid media strategy, optimization techniques, and analytics to improve account performance.

 Skills:

o Expertise in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads

o Proficient in Google Analytics 4 (GA4) and other analytics tools

o Strong understanding of keyword research, competitive analysis, and creative review

o Excellent written and verbal communication skills