Performance Marketing Lead

About Wallero

Wallero is a global technology company offering cutting-edge IT services, digital transformation solutions, and high-performance software products. With a strong presence across the U.S. and India, we’re redefining how organizations adopt technology — delivering value through innovation, customer-centricity, and measurable outcomes.

We're growing fast, and we're looking for a Performance Marketing Lead who can scale with us.

Role Summary

As the Performance Marketing Lead

Key Responsibilities

• Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms
• Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services)
• Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles
• Conduct funnel analysis and optimize every step from ad impression to conversion
• Implement retargeting strategies to improve engagement and shorten sales cycles
• Lead A/B tests on creatives, copy, and CTAs to enhance ad performance
• Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs
• Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking
• Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance
• Stay ahead of performance trends, automation tools, and targeting innovations

Requirements

• 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products
• Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring
• Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing
• Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools
• Strong analytics background — able to turn data into actionable insights and forecasts
• Excellent project management and stakeholder communication skills
• Bachelor's or Master's in Marketing, Business, Technology, or a related field

Preferred Skills

• Experience marketing in US/Global B2B markets
• Familiarity with Account-Based Marketing (ABM) strategies
• Knowledge of CRM integrations and marketing automation
• Exposure to IT staffing, SaaS platforms, or cloud services marketing

What You’ll Get at Wallero

• Opportunity to lead growth for high-impact tech platforms
• Work alongside cross-functional global teams
• Flexible work environment with autonomy
• Competitive salary and performance-based incentives
• A chance to grow into a Head of Growth role as we scale