Performance Marketing Lead

Location: Gurugram

Experience: 5-7 Years

Type: Full-time

Office Timings: Monday to Friday, 9:30 AM - 6:30 PM

Apply at: careers@cuminco.com

About Cumin Co.

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our

enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products

that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual

of love and connection. We craft tools that honour that belief.

Website: www.cuminco.com

Instagram: https://www.instagram.com/cuminco_india/?next=%2F

Role Overview

As D2C Manager, you’ll own the end-to-end experience of Cumin Co.’s website—from

acquisition and engagement to conversion and retention. You’ll play a critical role in shaping

how our story, products, and values come alive digitally. This role is a blend of growth

hacking, customer journey optimization, on-site merchandising, and performance analytics.

Ideal for someone who thrives in a fast-moving, design-led, and purpose-driven brand

environment.

Key Responsibilities

• Revenue & Growth Ownership:

  Own monthly GMV, AOV, and CVR metrics for cuminco.com. Plan and execute strategies to improve topline and profitability.

• Website Optimization:

  Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.

• On-Site Merchandising:

  Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.

• Growth Marketing Support:

  Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.

• Retention & CRM:

  Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)

• Promotions & Campaigns:

  Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.

• Analytics & Reporting:

  Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.

• Tech & Ops Coordination:

  Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.

You’re a Great Fit If You Have

• 5-7 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)
• Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.
• A strong sense of aesthetics and experience with UI/UX improvement projects
• A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology
• Cross-functional experience working with marketing, design, tech, and supply chain
• Strong copy and content instincts—bonus if you can brief creatives as well as write/edit them

Perks & Benefits:

• High-impact ownership role on Cumin Co.’s website
• Part of founding team at Cumin Co.
• Opportunity to influence product, design, and content strategy
• Fast-growing, values-led D2C brand shaping the $5B Indian kitchenware market
• A warm, driven, and collaborative team culture

Apply Now:

If you're passionate about building intuitive digital journeys and believe good design belongs

careers@cuminco.com.