Performance Marketing Lead

About the Role

Performance Marketing Lead

Key Responsibilities

• Lead & scale performance campaigns across

  Meta (primary)

  and

  Google

  platforms.
• Manage

  ₹1 Cr+ monthly marketing budgets

  with strong focus on ROAS, CAC & LTV.
• Oversee CRO & UX optimizations to improve conversion and retention.
• Coordinate across

  SEO, Affiliates, Partnerships, and Influencer channels

  for full-funnel growth.
• Track performance metrics, generate insights, and report outcomes to leadership.
  

Requirements

• Experience in

  e-commerce brands

  (or agencies managing e-commerce clients).
• Proven record handling

  ₹1 Cr+/month ad spends

  .
• Strong expertise in

  Meta Ads

  ; good understanding of

  Google Ads

  & other digital channels.
• Basic exposure to

  Affiliate, SEO, Partnerships, Influencers, CRM/Email

  .
• Hands-on with

  CRO tools, A/B testing, analytics (GA4, Meta dashboards, etc.)

  .
• Strategic mindset, data-driven decision making, and strong communication skills.
  

Bonus Points

• Worked directly with D2C brands or scaled new e-commerce verticals.
• Agency background acceptable only with e-commerce portfolio experience.
  

Application

Share your résumé including:

• E-commerce brands

  worked with & their

  monthly revenue

  .

• Monthly budget

  handled (₹1 Cr+).

• Key performance outcomes (ROAS/CAC improvements).