Retention & CRO Specialist

Perfora is a unique and innovative brand that is disrupting the oral care category. Within 3 years, Perfora has carved out a firm brand name in the oral care space and is the largest digital-first oral care brand. Our vision is to improve oral hygiene for millions of Indian consumers. We are looking for a dynamic D2C Associate with a deep understanding of Retention and a CRO Specialist who has worked with D2C brands and is passionate about building D2C businesses. Responsibilities Design Customer lifecycle strategies to support the delivery of Consumer Base segment KPIs. Work with the marketing and customer success teams to develop and implement strategies that increase customer retention rates. Manage and improve customer lifecycle campaigns across multiple channels, such as email, WhatsApp, and SMS. Design requirements and work with the communications team to create engaging campaign content to support all initiatives. Execute monthly and quarterly plans that maximize customer revenue through effective and targeted up-sell, cross-sell, and increased product penetration Gather customer feedback through various channels and share insights with relevant teams to improve products, services, and customer experiences Prepare regular reports on the success of retention efforts, loyalty program participation, and communication performance. Extensive and effective A/B testing across retention channels with conclusive results to optimize the same. Track customer interaction data across all communication platforms and use this information to improve retention strategies. Qualifications: 1-2 years experience in marketing communication and execution development. Exceptional data skills including the ability to extract data to inform future campaigns and a strong command of web/mobile analytics. Able to create, manage, and champion marketing campaigns that utilize the full marketing mix. Experience with loyalty/retention program platforms or software (e.g., Clevertap, Webengage, Retainley) Excellent interpersonal and communication skills with a strong ability to collaborate and influence About Perfora: Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then. Perfora is backed by marquee institutional investors like RPSG Capital Ventures, and Sauce.VC , Lotus Herbals Family Office, Ship Rocket Ventures, and celebrated entrepreneurs. The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment. You can read more about the brand on the website - www.perforacare.com Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.