Performance Marketing Lead

Location:

About Opptra

Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online and offline channels to match local consumer behavior across India, GCC, and Southeast Asia.

Role Mission / Summary

own profitable online growth

short-term performance

Key Responsibilities

1. Marketplace & Channel Mastery

• Lead marketplace operations on

  Amazon, Flipkart, Noon

  (must-have), with exposure to

  Shopee/Lazada

  and

  Meta/Google demand generation

  (nice-to-have).
• Optimize

  PDP content

  (A+, ratings/reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.
• Manage

  search, display, video, and shopping ads

  from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.
• Develop

  category strategies

  including search vs browse dynamics, brand store design, and hero/defend/conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

• Design and execute

  30/60/90 day plans and OKRs

  with clear goals and guardrails.
• Prioritize initiatives balancing

  quick wins

  (PDP fixes, retargeting) with

  long-term bets

  (AI-driven bidding, attribution dashboards).
• Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured problem-solving.
• Lead

  growth experiments

  (funnel design, test?learn cycles) and turn learnings into repeatable playbooks.

3. Customer Insight & Brand Building

• Translate

  consumer insights and review mining

  into PDP content, bundles, creative campaigns, and lifecycle journeys.
• Integrate performance and brand marketing strategies to maximize

  share of shelf/search

  across online channels.

4. Commercial Acumen & P&L Understanding

• Connect marketing decisions to

  revenue, margins, contribution, and cash flow

  .
• Analyze

  unit economics

  including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo impacts.
• Build

  deal/P&L models

  and perform scenario planning to allocate resources across countries, brands, and SKUs.

5. Data Rigor & Decision Quality

• Leverage

  SQL, advanced Excel, or equivalent tools

  for data-driven decision making.
• Build

  attribution models, cohort analyses, and dashboards

  to measure effectiveness and guide decisions.
• Apply advanced techniques such as

  Marketing Mix Modeling and geo-experiments

  to optimize channel performance.
• Perform forecasting, variance analysis, and communicate trade-offs clearly to stakeholders.

6. Stakeholder Management & Collaboration

• Collaborate cross-functionally with

  Global Category, Regional (India/GCC/SEA), Supply Chain, Product, Finance, and external partners

  .
• Set expectations, manage dependencies (e.g., inventory, NPI timelines), and drive alignment through

  weekly/monthly business reviews (WBR/MBR)

  .