Performance Marketing Lead

Please Apply only if you qualify: Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location:

Salary:

Experience Required:

Industry:

About the Role

home-service booking platform

Performance Marketing Lead

installs, bookings, revenue, and provider acquisition

Key Responsibilities

1. Paid Advertising & Budget Ownership

• Plan, execute, and optimize paid campaigns across:
• Google Ads (Search, Local Services Ads, Display, UAC)
• Facebook/Instagram Ads
• YouTube Ads
• TikTok Ads (for US & Canada audiences)
• Microsoft Ads
• Manage monthly budgets efficiently (ROI & CAC-driven).
• Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

• Optimize user acquisition campaigns for:
• CPI (Cost per Install)
• CPA / CPB (Cost per Booking)
• Install → Registration → Booking conversion
• Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.

3. Geographic Targeting & Hyperlocal Campaigns

• Run city-wise campaigns for:
• Calgary
• Albeta
• British Colombia
• Vancouver
• Toronto
• US metros
• Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.

4. Service Category Marketing

Drive campaigns for categories such as:

• Cleaning
• Plumbing
• Handyman
• HVAC
• Moving Services
• Electricians
• Appliance Repair
• Beauty-at-home

Each category requires separate targeting, creatives, and funnels.

5. Data, Analytics & Reporting

• Own performance dashboards using:
• GA4
• AppsFlyer / Branch / Adjust
• Meta & Google reporting
• Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).
• Deliver weekly reports with insights, improvements, and experiments.

6. Conversion-Focused Creative Strategy

• Work with creative teams to develop:
• Conversion-based ad videos
• Testimonial ads
• UGC-style ads
• Short-format TikTok-style videos
• Run A/B tests for creatives, copies, CTAs, thumbnails.

7. Provider Acquisition Campaigns (Gig Workers)

Like Urban Company, TaskRabbit, Handy — run campaigns to onboard:

• Cleaners
• Electricians
• Handyman professionals
• Movers
• HVAC technicians

Assist in lead generation for service providers in US & Canada.

8. Experimentation & Growth

• Conduct experiments across:
• Lookalike audiences
• City-wise funnels
• Category-based messaging
• Retargeting strategies
• Implement winning experiments to scale quickly.

Key Skills Required

US & Canada ad accounts

Google Ads, Meta Ads, YouTube, TikTok

✔ Strong understanding of CAC, LTV, ROAS & marketplace economics

✔ Experience with on-demand/gig services is a big advantage

✔ Strong analytical mindset with ability to read data & make decisions

AppsFlyer / Branch / Adjust

✔ Understanding of hyperlocal targeting & ZIP-based ads

✔ Knowledge of SEO/ASO (added advantage)

✔ Experience in mobile user acquisition for B2C apps

What You’ll Own (KPIs)

CAC (Customer Acquisition Cost)

CPI (Cost per Install)

Cost per Booking (CPB)

ROAS (Return on Ad Spend)

Install → Booking conversion rate

Provider acquisition cost

City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

Repeat user growth via remarketing

Reduction in wasted spend

Who Should Apply

This role is perfect for someone who has worked in:

✔ Home-service apps

✔ Marketplace apps

✔ Gig economy platforms

✔ B2C mobile apps

✔ Food delivery, grocery delivery, or logistics apps

✔ Agencies managing US/Canada clients

growth, data, performance ads, and marketplace scaling

Why Join Us

• High ownership role
• Build the next big home-service brand in North America
• Work directly with founders
• Learn from fast-scaling startup environment
• Competitive salary + performance bonus