Thought Pudding (Unit of Sarmora Healthcare)

Role & responsibilities 1. Campaign Strategy & Execution Design, execute, and optimise campaigns across Meta, Google, and YouTube Ads. Develop full-funnel strategies for awareness, consideration, and conversion. Create and manage experiments to test creatives, audiences, and formats. Set up, track, and report performance against key business metrics (CAC, ROAS, CTR, CPA, LTV). 2. Collaboration & Coordination Work with the content team to translate brand storytelling into high-performing creatives. Collaborate with therapists and product teams to shape landing pages, user journeys, and onboarding flows. Partner with data and tech to ensure accurate tracking via Meta Pixel, GA4, and CRM integrations. 3. Analytics & Insights Build campaign dashboards, monitor trends, and identify insights to improve ROI. Conduct cohort analysis, attribution modelling, and funnel diagnostics. Present actionable insights to guide business decisions and future campaign planning. 4. Growth Experiments Pilot influencer and collaboration campaigns with measurable KPIs. Explore new growth channels (e.g., Reddit, LinkedIn, podcasts, newsletters). Test hypotheses around audiences, message hooks, and offer structures. Preferred candidate profile 1-2 years of experience in performance marketing, ideally in D2C or service-led brands. Hands-on experience with Meta Ads Manager, Google Ads, and GA4. Strong understanding of user segmentation, conversion funnels, and attribution models. Analytical mindset with comfort in tools like Excel, Looker Studio, or Mixpanel. Bonus: experience working with brands in health, wellness, or education.