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RMZ
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Performance Marketing Lead

Performance Marketing Lead

RMZ

10 years

0 Lacs

mumbai maharashtra india

Posted:1 day ago| Platform:

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Skills Required

marketing drive planning optimization reporting strategy portfolio pipeline targeting ads segmentation orchestration testing efficiency score data analytics tracking crm leadership collaboration messaging flow content automation scoring routing integration service salesforce hubspot excel looker power communication management

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

Performance Marketing Lead

Key Responsibilities

1. Strategy & Planning

Develop and own the performance marketing strategy for RMZ’s office assets portfolio across markets.
Plan integrated digital campaigns aligned with business objectives—lead generation, leasing pipeline growth, brand awareness, and investor interest.
Define channel mix, budget allocation, targeting strategy, and KPIs for each campaign.

2. Campaign Execution & Optimization

Run multi-channel performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and relevant B2B real estate platforms.
Lead full-funnel campaign setup: keyword planning, audience segmentation, landing page orchestration, A/B testing, and conversion tracking.
Continuously optimize campaigns for cost efficiency (CPL, CPA), quality score, and lead-to-opportunity ratio.

3. Data, Analytics & Reporting

Build dashboards and tracking frameworks (GA4, CRM integrations, campaign analytics tools).
Deliver actionable insights to leasing, sales, and leadership teams.
Measure ROI and incrementality of marketing efforts across channels.

4. Collaboration & Cross-Functional Work

Work closely with the leasing, sales, brand, and digital product teams to ensure aligned messaging and lead flow efficiency.
Collaborate with creative and content teams on ad copy, creatives, and landing page optimization.
Liaise with external agencies, martech partners, and digital vendors.

5. Martech & Automation

Drive marketing automation initiatives (lead scoring, nurturing, drip campaigns).
Ensure CRM hygiene, lead routing, and seamless integration with sales workflows.
Evaluate and onboard relevant digital tools for analytics, automation, and performance improvement.

Qualifications & Experience

6–10 years of experience in performance marketing, ideally with exposure to real estate, B2B, premium lifestyle brands, or large-scale service businesses.
Proven track record in lead generation and full-funnel performance optimization.
Strong expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, and CRM systems (Salesforce, HubSpot, etc.).
Experience managing multi-crore annual digital budgets.
Analytical mindset with proficiency in tools like Excel, Looker Studio, or Power BI.
Strong communication and stakeholder management skills.

Key Competencies

Data-driven decision making
Strong ownership and initiative
Creative problem solving
Ability to thrive in a fast-paced, growth-oriented environment
Attention to detail with a performance-first mindset

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